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Industry & Member News
The industry is abuzz with CardLinx's 2016 Card-Linking Industry Survey. Survey respondents consisted of merchants, payment companies, publishers and card-linked technology companies have all reported a surge in card-linking, especially with loyalty programs. Other notable findings include card-linking's $10 billion digital marketing potential, adding to its allure as the next $1 trillion online-to-offline industry poised to take off.
Walmart started a card-based, cash back rewards program called 3-2-1 Save. Walmart preferred to focus on their everyday low prices campaign but the digital pull for consumers has them changing their minds. 3-2-1 Save is designed to attract more customers to walmart.com as consumers will receive 3% back on purchases made there with a Walmart payment card. Walmart is hoping to capture more of their customers' digital spend and while at the same time enlarge their digital ecosystem and increase usage for their digital properties such as WalmartPay.
CardLinx member Thanks Again and their program was recently highlighted in a New York Times roundup of useful travel programs. Additionally, Thanks Again announced their partnership with Empyr to provide their loyalty members more access to earning rewards through dining out at restaurants. CardLinx forums and working groups help foster the fast growing card-linking ecosystem with partnerships such as these. Read More »