CardLinx, the leading trade association for digital commerce innovation.

PODCASTS

Weekly interviews
and insights on digital commerce and card-linking.
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EXPERIENCES

Engage with industry
leaders at our online
events and webinars.
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MERCHANTS

CardLinx is helping merchants grow through challenging times.
LEARN MORE »

PODCASTS

Tune in weekly for interviews on digital commerce and card-linking—and gain insights from experts.

Episode 31: Commerce With A Conscience

This week on Fin-Tech Friday, Carl Preller, CEO of points4purpose, shares his insights on the future of the US loyalty market and social minded commerce.

PODCASTS

LISTEN TO
ALL EPISODES »

EXPERIENCES

Engage with industry leaders and network with peers via online events and webinars.

NEXT EVENT: CARDLINX WEST FORUM

Data & Mobile Offers – The Next Phase of Commerce – via Zoom
Wednesday, 10/7/2020
Attending Companies Include:
UPCOMING EVENTS »

EXPERIENCES

UPCOMING EVENTS »
UPCOMING WEBINARS »
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MERCHANTS

CardLinx helps global members use technology to grow their customer acquisition and customer loyalty.
“The Secret Weapon for Global Retailers Using Targeted CLO”
w/ Carolina Paradas,
Global Affiliate Marketing Manager at Harvey Nichols
LEARN MORE »

MERCHANTS

PODCASTS

LEARN MORE »

EXPERIENCES

LEARN MORE »

MERCHANTS

LEARN MORE »
ALL EPISODES »

PODCASTS

Tune in weekly for interviews on digital commerce and card-linking—and gain insights from experts.

Episode 31: Commerce With A Conscience

This week on Fin-Tech Friday, Carl Preller, CEO of points4purpose, shares his insights on the future of the US loyalty market and social minded commerce.

Engage with industry leaders and network with peers via online events and webinars.

NEXT EVENT: CARDLINX WEST FORUM

Data & Mobile Offers
The Next Phase of Commerce - via Zoom
Wednesday, 10/7/2020
Attending Companies Include:

EXPERIENCES

EVENTS »
WEBINARS »
REGISTER NOW »

MERCHANTS

CardLinx helps global members use technology to grow their customer acquisition and customer loyalty.
“The Secret Weapon for Global Retailers Using Targeted CLO”
w/ Carolina Paradas,
Global Affiliate Marketing Manager at Harvey Nichols
LEARN MORE »

OUR MEMBERS INCLUDE

FIS

WHO WE ARE

BOARD OF DIRECTORS
Silvio Tavares
President and
Founding CEO
Neal Bernstein
Senior Director,
Microsoft
Jasma Ghai
VP, Emerging Payments
Innovation, Discover
Mladen Vladic
GM of Loyalty Division,
FIS
Erin Warren
General Manager,
Rakuten Card Linked
Offer Network
David Kristal
Founder and CEO,
Augeo
Kirsty Rankin
SVP, Global Group Head,
Mastercard Loyalty
Paul Siegfried
SVP Financial Services,
Transunion
Dev Subrata
CEO and Founder,
Fidel
Lars Holmquist
Executive VP,
Americas Collinson
The CardLinx Association is the premier, multi-industry trade association focused on promoting digital commerce and CLO worldwide.
Since 2016, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, CardLinx has fostered collaboration and development of services and standards to minimize friction for consumer purchases.

WHO WE ARE

BOARD OF DIRECTORS
Silvio Tavares
President and
Founding CEO
Neal Bernstein
Senior Director,
Microsoft
Jasma Ghai
VP, Emerging Payments
Innovation, Discover
Mladen Vladic
GM of Loyalty Division,
FIS
Erin Warren
General Manager,
Rakuten Card Linked
Offer Network
David Kristal
Founder and CEO,
Augeo
Kirsty Rankin
SVP, Global Group Head,
Mastercard Loyalty
Paul Siegfried
SVP Financial Services,
Transunion
Dev Subrata
CEO and Founder,
Fidel
Lars Holmquist
Executive VP,
Americas Collinson
The CardLinx Association is the premier, multi-industry trade association focused on promoting digital commerce and CLO worldwide.
Since 2016, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, CardLinx has fostered collaboration and development of services and standards to minimize friction for consumer purchases.

O2O Award Categories & Winners

jill_moser

Founder’s Award: Jill Moser, Bank of America

carolina_paradas

Entrepreneur of the Year Award: Carolina Paradas, Harvey Nichols

joann_redmon

Best Consumer Experience: JoAnn Redmon, Collinson “TrueBlue Shopping: Earn Mall”

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Product Collaboration of the Year: Erin Warren, Rakuten with Ethan Chuang, Mastercard and Stefan DeCota, Prodege“Rakuten In Store Offer Network”

2020 CardLinx Annual Industry Study

The CardLinx Association released industry data revealing the latest trends in digital commerce and card-linked offers or “CLO”. Based on input from fin-tech, ad-tech and merchant leaders worldwide, the global trade association’s 2020 findings show significant industry growth, including a 40% increase in the share of advertising budgets devoted to card-linking.
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CardLinx August Webinar

Digital Marketing In a Time of Recession

Wednesday, August 12th from 9am-10am PST

Join us in this month’s webinar to hear from a panel of executives from Yelp, Microsoft and ContextLink to learn what they are doing to help merchants grow through this recession. Panelists include Geoff McDonald – CEO of ContextLink, Neal Bernstein – Senior Director at Microsoft, and Dan Kimball, SVP of Marketing at Yelp. You’ll learn about the impact of Covid19 on each of their representing organizations, the current situation around marketing budgets and the ecosystem, current tools and strategies deemed successful and unsuccessful, performance thus far and hypothesis moving forward.
Register Now »

SPEAKERS

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Become A Member

Please use the form below to contact us about becoming a CardLinx member.

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MERCHANT BEST PRACTICES

Access to presentations, panel discussions and videos.Featuring leaders from Harvey Nichols, 24s, Hilton, Microsoft, Samsung, Mastercard, and more…

Trending Now

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Keynote Address
Wandrille Lefebvre
Head of Traffic,
Media & Business Development, 24s

Watch Video »
View Presentation »

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Card-linking and beyond
Carolina Paradas-Mandato
Global Affiliate Marketing Manager, Harvey Nichols

Watch Video »
View Presentation »

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Using Card-linked Programs To Drive Customer Acquisition And Loyalty
Joey Lewis
Director Financial Partnerships Strategic Initiatives, Hilton

Watch Video »
View Presentation »

INDUSTRY DATA

Your go-to resource for the key findings and insights driving digital commerce and CLO today. Based on CardLinx’ annual worldwide survey of its membership.

DOWNLOAD THE LATEST REPORT

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CARDLINX COMMERCE TRACKER

Track the latest COVID-19 commerce activity restrictions and re-openings in the 20 largest economies in the world.

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