In Card-Linking, CardLinx Forum, E-Linx
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ISSUE NO. 71– November 2019

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Luxury Retailers Embrace CLO

Luxury retailers are adopting card-linking to acquire affluent “big spender” customers around the world. Come meet executives from Harvey Nichols and LVMH’s 24S ecommerce website at CardLinx Europe. Plus meet keynote speakers from Discover, FIS\Worldpay and Fidel in London at CardLinx Europe- Data Driven Commerce.

 

CardLinx Insight


The adoption of card-linking by luxury retailers has become more mainstream as these merchants seek to target affluent consumers through bank mobile apps. Historically luxury brands “over spent” on digital and traditional media, reaching out to consumers who may not fit in the target market for luxury goods.
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Apple Card Issues $10BLN in 1st Month, Adds Cash Back for Walgreens, Duane Reade, and Others


CardLinx Insight


Less noticed is Apple Card’s steady increase in the number of card-linked offer cash back partners. The card launched with just Uber and Uber Eats as cash back partners. Since the August launch, “everyday spend” merchants including Walgreens, Duane Reade and T-mobile have been added at a rapid clip. The insight here is that card-linked cash back offers have emerged as the “must have” digital engagement driver for credit cards.
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Yahoo Japan in Talks Over Combining with Chat App Line

SoftBank’s Yahoo Japan confirmed it is in talks to merge with Line. This $27 billion union will bring together two of Japan’s largest QR code payment apps. Line operates one of Japan’s most popular messaging app, Line Taxi, Line Pay and among many other services. Yahoo Japan is a household name in Japan with their online advertising business, finance services and more.

CardLinx Insight:


The introduction of the Japanese government’s Cashless Japan initiative has led to a significant increase in mobile payments adoption. SoftBank and Yahoo Japan’s smart phone payment services platform, PayPay, has been able to gain 19 million users through aggressive marketing to aid the cashless effort. This merger will enable them to increase their users through the 82 million Japanese users of the Line app.

Member Updates

We welcome Harvey Nichols to The CardLinx Association

Harvey Nichols is one of the leading luxury retailers in the United Kingdom with large stores in London, Edinburgh, Leeds, Manchester and Bristol. It also has stores in Riyadh, Dubai, Hong Kong, Doha Festival City and Kuwait. Harvey Nichols first opened in London’s upscale Knightsbridge neighborhood in 1831, it has led the way in sourcing the most desirable and cutting-edge designer brands worldwide. For more information please visit https://www.harveynichols.com/int/

We welcome LoyaltyOne to The CardLinx Association

One of their best recognized brands is Air Miles. Air Miles has over 11 million accounts, more than 200 retailer brands and has been the leading loyalty program in Canada for over two decades. Based in Toronto, Canada, LoyaltyOne provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel and hospitality sectors globally. LoyaltyOne is owned by Alliance Data. LoyaltyOne is a global leader in shopper analytics and loyalty program strategy, solutions and services for Fortune 1000 clients around the world. Visit www.loyalty.com for more information.

Upcoming CardLinx Conferences

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CARDLINX EUROPE: DIGITAL COMMERCE AND REGULATIONS

December 3, 2019 | London, UK
New commerce technologies and regulations have begun to radically transform the face of consumer experiences across all European markets. This conference brings together the leading digital companies, banks, card-linked technology companies, payment processors, and payment networks from the largest and most innovative commerce markets in Europe. Come hear from these companies on the future of online to offline commerce.