In Card-Linking, M&A

Two CardLinx Members Combine

The card-linking ecosystem continues to adapt to new technologies and market forces: CardLinx member Augeo is acquiring another CardLinx member Edo Interactive. Augeo is a leader in consumer and employee engagement through card-linking, loyalty and other engagement offerings with over 850 clients in 55 countries. Edo further enhances Augeo’s card-linking products with a data-driven online-to-offline card-linked offer platform.

Here’s how David Kristal, Augeo CEO, views this transaction:

In a rapidly evolving world of customer loyalty and incentive programs, Augeo and Edo Interactive are creating an easier way for our customers and consumers to benefit from merchant offers. Both Augeo and Edo take a highly analytical approach that is driving the new evolution of card-linked loyalty and creating significant and sustainable marketing returns for participating merchants, financial institutions and cardholders.”

A pioneer in card-linking with over 15 years of creating flexible technologies, Augeo remains a leader in the evolving digital marketing industry. This acquisition marks the ninth for Augeo since 2007. The company has experienced double digit growth since 2007, averaging over 40 percent growth per year.