Best Practices

Welcome to our growing database of exclusive member content from some of the leading companies in the Card-Linking industry.

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Bumped - How Stock Rewards are Changing the Loyalty Landscape

David Nelsen – Chief Executive Officer, Bumped

July CardLinx Webinar – July 21, 2021

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Augeo/Figg – Driving the Next Transaction Through Data, Personalization and Curation

David Kristal – Chief Executive Officer, Augeo
Brandon Dols – President, Figg

June CardLinx Webinar – June 23, 2021

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Connecting with Consumers in a Post-Covid, Post-Cookie World

Terry McMullen – Chief Executive Officer, OpenSparkz

June CardLinx Forum – June 15, 2021

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Connecting with Consumers in A Cookie-Less World

David Dowhan – Vice President, Product & Engineering, Marketing Solutions, Transunion

June CardLinx Forum – June 15, 2021

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The Future of Offer and Loyalty Payments with Artificial Intelligence

Sean Healey – Chief Product Officer, Onbe

CardLinx East Forum – June 15, 2021

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How Data and AI Will Drive The Rebound In Global Commerce

Bruno Chauvat – Chief Executive Officer, Travelsify

CardLinx East Forum – June 15, 2021

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A World Without Offers: AI Driven Personalized Pricing

Ayush Choure – Chief Technology Officer, Krowd

CardLinx East Forum – June 15, 2021

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Best Practices Library

Turbocharging O2O Commerce With AI: The China Edition

Alan Gu, Founder and CEO
September 5, 2018

Forecast for Europe

Wandrille Lefebvre – Head of Traffic, Media & Business Development
June 30, 2020

Keynote – “Driving the World of Connected Commerce”

Takuya Inokawa, General Manager, Amazon Pay Division, Amazon Japan G.K.
December 4, 2018

Card Linked Marketing: The Influence And Relevancy Of Our Data

David Krystal – CEO
April 9, 2018
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Embracing The Long Tail of Card-Linked “Loyalty”

David Krystal – CEO
March 7, 2017

The Network Effect: Card-linking as Multi-Channel Engagement Tool

Steve Van Fleet, President, Augeo Card Linking
April 26, 2016

Keynote – Bank Amerideals Win/Win: Matching Consumers And Their Favorite Merchants With Card-linking

Alfred Hamilton, SVP Bank Amerideals
September 22, 2015

Card-linking At The Next Level – Wallet-Linking

Matthew Goldman, CEO, Wallaby Financial Division
April 26, 2016

Keynote – From Spam To Curated Personalization: How Card-linking Data Is Changing Offers To Consumers

Matthew Goldman, CEO, Wallaby Financial Division
September 22, 2015

Retail Case Studies In European Online-To-Offline Commerce

Campbell Shaw, Head of Banking Relationships
March 20, 2018

Welcome Address

Silvio Tavares, President and CEO
June 30, 2020

CLM, Disrupting The Big Data Scene

Fred Fuller, Vice President
May 18, 2016

Getting (Purchase) Intelligent About Loyalty

Dani Cushion, Chief Marketing Officer
April 26, 2016

Cardlinking and Beyond

Carolina Paradas-Mandato, Global Affiliate Marketing Manager
June 30, 2020

Best Practice Insights From The Largest Retailers

John Brown, President, US Operations
February 9, 2016

Keynote – Card-Linked Marketing The Cardlytics Way: Key Lessons Learned

John Brown, President, US Operations
September 22, 2015

CLO: The Silver Bullet That Drives Brand Engagement for Banks, Merchants, and Travel

Mark Roper – Market Development Director
June 30, 2020

The Path to Resilience: How Merchants are Rising to the Challenge

Jasma Ghai
February 23, 2021

The Future of Card-Linking and Loyalty

Jill Dougan Managing Director
June 11, 2015

New Digital Marketing Techniques Emerge After The Virus

Gilles Nectoux – CEO
June 30, 2020

Card-linking With Item Level Offers

Mark Jackson, Head of Financial Services
September 12, 2017

Using Payments To Set Yourself Apart

Kelly Mendenhall, Vice President, Product Management
September 12, 2017

Card–Linking In The Marketing Mix Multi-Channel Marketing

Michael Vivio, President
April 28, 2015

Keynote – “People-Driven Marketing”

Yasuhito Kaizuka, Marketing Director and Yuichi Kodaka, Marketing Planner
December 4, 2018
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Empowering APAC with next generation card-linking & loyalty commerce

Mark Roper, Market Development Director
September 1, 2020

OMO – Online Merge Offline

Lu Dong, CEO
September 1, 2020

The New O2O Offers Landscape

Trisha Asgeirsson, Senior Vice President, North America Loyalty Solutions
June 11, 2019

Chinese Payments and Consumer Demand: Driving The Global Recovery

Yuanbo (Bo) Wang, CEO & Co-Founder
September 1, 2020

Big Data & Attribution: The Essentials Of Digital Commerce

Arvind Ronta, Global Head of Emerging Products
February 9, 2016
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Capitalize on the Future of Payments

Michael Breen, Vice President – Asia Pacific Digital Solutions
September 1, 2020

CLO Data Matching Work Group

Yuji Nakane, General Manager of Settlement Linked Marketing Promotion Department – Digital Marketing Division Information Innovation Operations
December 4, 2018

Keynote: Triple Win: European Card-linking For Banks, Merchants And Consumers

Souheil Badran, President & CEO
July 26, 2016
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Card-Linked Offers: Driving value for Banks, Advertisers, and Consumers!

Souheil Badran, President & CEO
April 19, 2016

Triangle Offense: Driving Value Through Banks, Advertisers, And Consumers

Souheil Badran, President & CEO
February 9, 2016

Redesigning the Shopping Experience

Erin Warren, General Manager, Rakuten Card Linked Offer Network
March 12, 2019

Linking Local And Data Driven Commerce

Brian Booth – Founder & CEO, Enroll & Pay
April 9, 2018
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3 Keys To The Next Level

Jon Carder, Co-Founder and CEO
October 16, 2018

Card Linked Marketing: The Influence And Relevancy Of Our Data

Jon Carder – CEO & Byron Cook – COO
April 9, 2018

Card-linked Offers Are Hitting A Tipping Point

Jon Carder – CEO
March 7, 2017

Empyr And Yelp – Digital Ad Scale For Offline To Online

Jon Carder – CEO
February 7, 2017

Data And The Internet Of Commerce Things

Jon Carder – CEO
October 13, 2016
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European Digital And Mobile Commerce Forum

Christoph Press, Founder
June 28, 2017
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CardLinx West Forum: Artificial Intelligence And Digital Advertising

Brandon Logsdon, President
October 16, 2018

Using Card-linking To Drive Merchant Loyalty

Brandon Logsdon, President
March 7, 2017
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New Digital Reward & Loyalty Currencies

Brandon Logsdon, President
February 9, 2016

Welcome Address

Silvio Tavares, President and CEO
May 14, 2019

Using Card-linking To Drive Retailer Loyalty

Brandon Logsdon, President
October 28, 2015

Driving Customer Loyalty: The Power of Purchase Intelligence

Campbell Shaw Head of Banking Relationships, Cardlytics
May 14, 2019

Card-linking The New Digital Age Of Loyalty

Brandon Logsdon, President
April 28, 2015

Creating the Perfect Customer Journey in the Golden Age of Innovation

Colin Evans Founder and Chairman
September 12, 2017

The New Age Of Digital Commerce: Facebook Perspectives

Mary Ku, Director of Product Management
February 9, 2016

Enabling Retailers to Recruit and Retain Through Performance Marketing

Gilles Nectoux CEO
May 14, 2019

Mobile – The Future Of Advertising And Payments

P. J. Linarducci, Head of Payments and Commerce, Facebook
February 24, 2015

Beyond AI as a Fad to AI as a Profit Driver for Banks

Omar Rafii Co-Founder and CEO
May 14, 2019

Keynote

Dev Subrata, CEO and Founder
December 4, 2018

The Power of Data: How PSD2 and GDPR are Driving Innovation in Europe

Charles de Gastines CEO – Co Founder
May 14, 2019

Financial Data As A Catalyst For A New Wave Of Innovation

Dev Subrata, CEO and Founder
March 20, 2018

How Data-driven Commerce Comes Together In The Ecosystem Of One

Dale McCrory – SVP, Advanced Solutions & Innovation
April 9, 2018

Innovation in Digital Commerce and the Internet of Commerce Things

Dale McCrory – SVP, Advanced Solutions & Innovation
June 16, 2016

Highlights In Big Data Analysis For Online-to-offline Commerce

Mladen Vladic – General Manager, Loyalty Business
April 9, 2018

Car-enabled Offers At The Gas Pump

Cassie Boutelle – Head of Loyalty Products, FIS
October 13, 2016

The Power Of Data – Fueling Success For Retailers And Issuers

Cassie Boutelle – Head of Loyalty Products, FIS
April 26, 2016

Rolling Our Own

Mike DiLorenzo, Chief Marketing Officer
October 16, 2018

Launching Digital Marketing & CLO Platforms In Hong Kong

Victor Lang, COO, and Ray Wyand, CEO, Co-Founders
February 6, 2018

Using Card-Linked Offers to Reinvent the Mall Experience

Terry McMullen
November 17, 2020

Using Card-linking For Competitive Advantage

Chris Jensen, Founder and CEO, Givella and former Head of Payment Marketing, Whole Foods Market
October 28, 2015

The Future is Frictionless for Consumers & Merchants – The keys to rewards success

Ryan Wuerch
October 20, 2020

Opportunities & Challenges Of Open Consumer Programs In A Growing O2O Ecosystem

Ben Reid, Director, Strategic Partnerships
April 9, 2018

CARDLINX WEST FORUM – Data & Mobile Offers – The Next Phase of Commerce

Ashwin Raj
October 7, 2020

Using Card-linked Programs To Drive Customer Acquisition And Loyalty

Joey Lewis, Director Financial Partnerships Strategic Initiatives
September 12, 2017

CARDLINX WEST FORUM – Data & Mobile Offers – The Next Phase of Commerce

Ryan Wuerch
October 7, 2020

What’s Next? Consumer Data Regulation In The U.s.

Mike Hintze, Partner, Hintze Law PLCC, Microsoft’s Former Chief Privacy Counsel
October 16, 2018

The Perfect Storm: How Cloud Computing, Ai And Card-linking Create Digital Marketing Programs For One

Shankar Kalyana – IBM Fellow / VP, Global Business Services
April 9, 2018

CARDLINX WEST FORUM – Data & Mobile Offers – The Next Phase of Commerce

Mehmet Sezgin
October 7, 2020

Keynote – Cross-border O2O and Smartphone Payment Gateway for Japan Inbound Market

Lu Dong, CEO
December 4, 2018

CARDLINX WEST FORUM – Data & Mobile Offers – The Next Phase of Commerce

Paul Siegfried
October 7, 2020

CARDLINX WEST FORUM – Data & Mobile Offers – The Next Phase of Commerce

Kirsty Rankin
October 7, 2020

CARDLINX EAST FORUM – A Publisher’s Perspective on Evolving in the Covid19 Era

Sarah McCrary
December 8, 2020

The New Age of Digital Loyalty in Travel

Guy Deslandes, Loyalty Commerce Specialist
July 15, 2020

CARDLINX EAST FORUM – Loyalty Engagement Strategy in the Post-Pandemic Environment

Mladen Vladic
December 8, 2020

CARDLINX EAST FORUM – Turning Dining & Liftstyle Data Into Higher Share of Wallet

Bruno Chauvat
December 8, 2020

Digital Engagement and Mobile Apps - The Keys To Commerce

Sarah McCrary, Chief Executive Officer
June 17, 2020

CARDLINX EAST FORUM – Driving Engagement and Experience through Personalization

Bank of America
December 8, 2020

The Secret Weapon for Global Retailers Using Targeted CLO

Carolina Paradas, Global Affiliate Marketing Manager
May 26, 2020

Chief Executive Officer & Chief Marketing Officer

David Josephs & Rodney Mason
January 12, 2021

The Power of Real Time Data for Merchants

Jonathan Silver
May 18, 2021

Building A Cross-border O2O and Smartphone Payment Platform Between China and Japan and More

Lu Dong, CEO
September 5, 2018

Innovation In Cross Border Offers For Outbound Chinese Travelers

Lu Dong, CEO
February 6, 2018

Case Studies Of Success: Basket And SKU Level Campaigns Drive Industry Results

Tom Burgess, CEO
May 18, 2016
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Linkable Networks Case Studies

Tom Burgess, CEO
January 26, 2016

How The Industry Will Drive More Scale For Card-linking

Tom Burgess, CEO
April 28, 2015

Using Card-linking To Empower SMBs

Jennifer Terrell, Vice President, North America
April 26, 2016

Keynote

Nick Macey, SVP, Head of Product
April 19, 2016

Keynote – Frictionless Future: The Digital Intersection of Local, Media, and Ecommerce

Doug Miller, CRO
September 22, 2015

Gamifying Loyalty & Offers

Nicolas Coppée – Co-Founder
April 26, 2017

The New European Paradigm for Data and Commerce

Matous Michnevic, VP, Merchant Loyalty & Partnerships, UK/EMEA
March 20, 2018

Data Driven Commerce: Case Studies in Card-Linking Success

Kirsty Rankin, SVP, Global Group Head, Loyalty
February 6, 2018

The Future of The Internet of Commerce Things – The Connected Home

Kirsty Rankin, SVP, Global Group Head, Loyalty
April 26, 2017

Using Financial Data to Drive Consumer Engagement and Loyalty

Jakub Piotrowski, Chief Revenue Officer / Head of Customer Engagement
March 20, 2018

Panel – Card-Linking 10 Years From Now: A Glimpse Into The Future

Alex Johnson, Senior Analyst
September 22, 2015

Power of AI in Digital Marketing

Steve Sirich, General Manager, Bing Ads Marketing
September 12, 2018

Microsoft Lessons Learned About Customers Engagement and Card-linking

Neal Bernstein, General Manager, Microsoft Earn
April 26, 2016

Scaling the CLO Industry to $10 Billion in Sales at Merchants By 2020

Jon Carder, Founder, CEO
February 9, 2016

The Future of Canadian Loyalty – Data Driven

Darby Sieben, Head of Ampli | Anthony Chan, Sr Director
November 6, 2019

Game Changer CLO Tracking of On-line Ads to Off-Line Spend

Jon Carder, Founder, CEO
April 1, 2015

Cardlinx West Seattle

Mehmet Sezgin, CEO
October 16, 2018

Keynote – The New Age of Social Commerce

Tiffany Black, Commerce Business Development
September 22, 2015

Marketing on the Mobile Phone: Card-Linked Offers

Bruce Sattley, Senior Vice President of Product Management
April 26, 2016

From Online To Offline: The New Age of Digital Commerce

Ken Hirschman – VP Strategic Alliances
February 7, 2017

From Online To Offline: The New Age of In-Store Offers

Ken Hirschman – VP Strategic Alliances
October 13, 2016

Driving Merchant Digital Loyalty With CLO

Jennifer Medeiros, Director of Strategic Partnerships
November 6, 2019
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Using Payment Data For Merchant Advantage

Sanjeev Chib CPA, CA
November 6, 2019

How Will FinTech Change the Way Challenger Banks Reward and Engage Consumers

Mladen Vladic, General Manager of Loyalty
September 9, 2020

The Future Of Shopping Smarter

Jack Connors - Head Of Merchant Partnerships, Google Pay & Jennifer Medeiros – Senior Director of Partnerships, Rakuten
March 24, 2021

Mobile Commerce and The Internet Of Commerce Things

Marc Keller – Head of FI Strategy and Partnerships
April 26, 2017

Trends in Canadian Consumer Credit Cards and Data Usage

Paul Sy, Head, Market Planning, Canada and Latin America
November 6, 2019

Internet Of Commerce Things

Sang Ahn – CCO
October 13, 2016

The Future of Mobile Wallets and Offers

Will Graylin, CEO
April 26, 2016
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Retail in the Age of Artificial Intelligence & Commerce Bots

Jill Moser – Director Strategic Partnerships
September 12, 2017

How Universal Value Locators Will Change the Future of Adaptive Commerce

Ted Fifelski – Co-Founder & President
October 13, 2016

TV’s Increased Relevance In Digital 2016

Dave Morgan, CEO
February 9, 2016

Using Purchase Data to Target and Attribute TV Ads

Dave Morgan, CEO
April 28, 2015

The New Workforce is Challenging the Old – and so should we

Julie Galvin, CMO
March 7, 2017

Using Data to Drive in-store Purchases and Omnichannel Loyalty

Jonathan Dyke, Co-Founder and Executive Chairman
October 16, 2018

Case Study of Kokoiko! and Next Challenge

Kazunori Okuyama, Senior Managing Director
September 5, 2018

Growth of CLO in Japan

Toru Kawahigashi, Managing Director, Sumitomo Mitsui Card Co., Ltd
February 6, 2018

From Cost-Center to Driving Revenue; Using Payments and Card-linking for Competitive Advantage

Ken Kubo, President
February 7, 2017
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Keynote: Card-Linking in Russia

Vasiliy Kuznetsov, Managing Partner
June 16, 2016

Card-Linking and Travel

Ed Puckhaber – President
October 13, 2016

Cross Border Loyalty Coalitions and Card-Linking

Marc Ellis, CEO, Thanks Again
June 11, 2015

Attracting New Customers in the Crowded Retail Marketplace

Gaurang (G-Man) Maniar, Senior Director of Marketing
October 16, 2018

AI’s Role in Fraud Detection In O2O Commerce

Paul Siegfried, SVP, Financial Services
April 9, 2018
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Retailers - The Card-Linking Hub

Jeff Mankoff, CEO
March 7, 2017
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Beyond Volume: Card-Linking and Customer Engagement

Marushka Bland, Director, Payments Marketing
February 2, 2016

Curated Content and Digital Payment for Experience-Driven Millennials

Yuanbo (Bo) Wang, CEO & Co-Founder
September 5, 2018
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Welcome Address

Silvio Tavares, President and CEO
September 5, 2018

Streamlining Loyalty with Payments at the Point of Sale using D-PAS Connect

Andrew Rush, International Payment Strategy Director
December 3, 2019
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Reinventing Luxury Retail: Using Card-linking To Acquire Affluent Customers and Drive Ecommerce

Carolina Paradas-Mandato, Global Affiliate Marketing Manager
December 3, 2019

Reinventing the Consumer Shopping and Rewards Redemption Experience

Daniel Poswolsky – Head of Value Added Services, Verifone | Cassie Boutelle – VP Loyalty Products, FIS
March 7, 2017

Welcome Address

Silvio Tavares, President and CEO
March 7, 2017

Welcome Address

Silvio Tavares, President and CEO
February 7, 2017

Practical Implementations of Card-Linking

Ryota Chiba – Corporate Officer, General Manager of Communication & Information Center Information Innovation Operations, DNP | Cassie Boutelle – VP Loyalty Products, Global Retail Payments, FIS
February 7, 2017

Innovation as a 21st Century Lawyer

Jonathan Anastasia – Senior Managing Counsel Digital Payments & Labs
March 7, 2017
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The Power of Global Networks

Colin Evans Founder and Chairman
December 3, 2019
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Cross Border Card-Linked Offers: Opportunity for Banks and Merch

Pádraig Corcoran , Vice President Core Products, MasterCard
June 16, 2016

Using APIs To Innovate New Digital Consumer Finance Experiences

Dev Subrata, CEO and Founder
December 3, 2019

Case Studies in Personalized Card-Linked Offers

John MacKinnon, Head of Loyalty Solutions
May 18, 2016

Keynote - Linking Digital & Customer Loyalty

Glenn Bowles, Regional Lead, Asia Pacific, Merchant Value Proposition
April 19, 2016

Collaboration in the New Age of Digital Commerce

David Galvan, Vice President
February 9, 2016

Keynote: Tailored Card-Linked Marketing

Kristjan Kristjansson, VP Marketing Products & Icelandic Business
June 16, 2016

Keynote – Microsoft Perspectives on Card-linking, Wallets and Future of Payments

Erik Jorgensen, GM of Monetization and Will White, Director of Payments
September 22, 2015
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The Future of Digital Advertising

Bob Bejan, VP North America Advertising Sales and Marketing
April 28, 2015

Perspective and Predictions of the Card Linked Industry

Erik Jorgensen, GM of Monetization
April 28, 2015

Using Payments Data to Drive Consumer Loyalty and Digital Engagement

Kyle Lulofs, MBA
December 3, 2019

Monetizing Card-linked Offers Case Studies, Tactics, and Strategies

Jon Carder, Founder, CEO
February 24, 2015

Card-linking Best Practices and Opportunities

Chris Jensen, Head of Payments Marketing
April 28, 2015

Digital Marketing In a Time of Recession

Geoff McDonald, CEO of ContextLink | Neal Bernstein, Senior Director at Microsoft | Dan Kimball, Senior VP of Marketing at Yelp
August 12, 2020

How Data and AI Will Drive the Rebound in Global Commerce

Bruno Chauvat - CEO
June 15, 2021

Connecting with Consumers in A Cookie-Less World

David Dowhan - Vice President, Product & Engineering, Marketing Solutions, TransUnion
June 15, 2021

The Future of Offer and Loyalty Payments with Artificial Intelligence

Sean Healey - Chief Product Officer
June 15, 2021

A World Without Offers: AI Driven Personalized Pricing

Ayush Choure - Chief Technology Officer
June 15, 2021

Connecting with Consumers in a Post-Covid, Post-Cookie World

Terry McMullen - Chief Executive Officer
June 15, 2021

Welcome Address

Silvio Tavares, President and CEO
March 12, 2019

Great Expectations: What’s in Store for Payments and Loyalty in 2021

Ethan Chuang
December 15, 2020

Friends or Foes? BNPL vs. Credit Cards

Paul Siegfried – Senior Vice President, Financial Services
April 13, 2021

The Future of Digital Shopping is Here

Mark Roper – Global Market Development Director
April 13, 2021

Enabling Alternative Currencies at the Point of Sale

Mladen Vladic – General Manager, Loyalty Services
April 13, 2021

Rakuten & Mobile Wallets – The Future of Shopping Smarter

Erin Warren – General Manager
April 13, 2021

Augeo/Figg – Driving the Next Transaction Through Data, Personalization and Curation

David Kristal & Brandon Dols
June 23, 2021

Commerce With A Cause: Driving Digital Employee Engagement for Good with Anytime Pay?

Ed Fleischmann
February 10, 2021

Embracing The Long Tail of Card-Linked “Loyalty”

David Krystal – CEO
March 7, 2017

Using Data to Drive Engagement

David Krystal – CEO | Brandon Dols – Head of Business Development
October 23, 2019

Payment Companies as Data Platforms - The Next Big Opportunity in Fin-tech

Mladen Vladic – General Manager of Loyalty, FIS | Connie Davis – Senior Vice President, FIS
October 23, 2019

Consumer Data: Giving Customers Choice and Control

Frank Torres, Senior Director of Policy
October 23, 2019

Data Stewardship - How Trust Drives Partnerships and Customer Engagement

Sarah McCrary, Chief Executive Officer
October 16, 2018

Crytpo and Card-linking New Innovations

Dan Novaes, Chief Executive Officer
October 23, 2019

Welcome Address

Silvio Tavares, President and CEO
October 23, 2019

Loyalty and Offers in Real Time

Terry McMullen, Co-Founder and CEO
June 11, 2019

Cross-border O2O & Smartphone Payment Gateway

Lu Dong, CEO
June 11, 2019

Rakuten FinTech

Taro Miyazaki, Assistant Manager Payment Strategy Office
June 11, 2019

Closing Thoughts

Silvio Tavares, President and CEO
October 23, 2019

How Stock Rewards are Changing the Loyalty Landscape

David Nelsen
July 21, 2021

Best Practices In On-line/Off-Line Customer Acquisition With Card-linking

Michael Cramer, CEO
October 28, 2015

The New Reality of Retail

Carolina Paradas
February 23, 2021

Payment Linked

Mark Roper
February 23, 2021

The Future of Payments

Seb Van Schalkwyk & David Josephs
February 23, 2021

Empowering Small Business with Innovative Mobile Payments

Lu Dong, Seijiro Hirohama, Yoshiro Tasak
April 20, 2021

Creating Breakout Value For Retailers: Driving Participation In Card-linked Offers Programs

Jonathan Silver, CEO
March 7, 2017

Consumer Spending Data: Rocket Fuel for the IOCT

Jonathan Silver, CEO
October 13, 2016

Lunch Keynote – Using Data for Competitive Advantage: Lessons from World Class Retailers & Beyond

Jonathan Silver, CEO
September 22, 2015

From Online To Offline: New Ways AI and Data are Driving Commerce

Souheil Badran, President
September 12, 2017