In Best Practices, Card-Linking, CardLinx Forum, Digital Advertising, Digital Commerce, Europe, Loyalty Program, Mobile

Leading card issuers, financial institutions, retailers, card link technology and marketing technology innovators came together at CardLinx Europe to share key industry insights.  Leaders from companies including FIS, Discover, Harvey Nichols, Fidel and Collinson Group were excited to share how they are using the latest technology to implement online-to-offline commerce. Executives from top companies in attendance included 24s, MasterCard, Carte-Bancaires, Groupon, Rakuten and many more.

 

Key Themes:

As Europe pivots to a new reality with GDPR, a common data privacy law, it is also slipping into increasing nationalism. As the UK prepares to exit the EU, both opportunities and threats are emerging for merchants, banks, fin-techs and European consumers. This conference explored how leading European companies are using data, mobile and new online to offline technologies to drive new customer acquisition, enter new markets and explore loyalty strategies.

Keynote Speaker Lineup:

Silvio Tavares, President and CEO of the CardLinx Association, kicked off the event with a high level review of current industry trends. Kyle Lulofs MBA, Senior Director Loyalty Product Management from FIS, shared his insights on using payments data to drive consumer loyalty and digital engagement. Andrew Rush, International Payment Strategy Director from Discover Financial Services, spoke about streamlining loyalty with payments at the point of sale using D-PAS Connect. Dev Subrata, Founder and CEO of Fidel, presented on using payment APIs to innovate new digital consumer finance experiences. Carolina Paradas-Mandato, Global Affiliate Marketing Manager from Harvey Nichols, spoke about reinventing luxury retail using card-linking to acquire affluent customers and drive eCommerce. Colin Evans, Chairman and Founder of the Collinson Group, shared his views on the power of global networks. The event was filled with leading-edge insights  to our members and the broader eCommerce and payments world. If you couldn’t attend this event, don’t miss our next one, CardLinx Asia in Tokyo on March 10, 2020. Register today!