We welcome Cardlytics UK to the CardLinx Association! Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. They partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, they have a secure view into where and when consumers are spending their money. They use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.