Alliance Data’s Epsillon Business has agreed to be sold for over $4 billion to Publicis. Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing services, such [...]
Walmart moves to integrate their digital advertising in-house, betting that by leveraging their first-party shopping data from online and offline purchases they will increase revenues and [...]
CardLinx member Empyr launched CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance marketing. With 100% attribution of in-store sales generated from [...]
The CardLinx 2017 Card-Linking and O2O Industry Survey has been released. Data shows 50% growth surge in card-linking, loyalty rewards see gains and commerce bots poised to drive new offline sales.