Q and A with LuckyCycle’s Nicolas Coppée
A conversation with LuckyCycle co-Founder Nicolas Coppée on how gamification generates average engagement rates of 75%, reduces abandoned online baskets by 30-35%, adds a fun element at checkout [...]
By Ming Lacey
In Brick-and-Mortar Retailers, Card-Linking, Gamification, Member Q&As, Online-to-Offline, SKU-Level Data
Posted Q and A with Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty
CardLinx talks with Kirsty Rankin, Mastercard's SVP of Merchant Value Proposition and Loyalty about mall, millennials and the magic of card-linking.
Gamification Gains Traction
Gamification has gone mainstream in payments. From Starbucks to CardLinx member Luckycycle, gamification for mobile payments is evolving to increase consumer engagement and increase overall sales.