Gamification Archives - The CardLinx Association

Posted June 14, 2017

Q and A with LuckyCycle’s Nicolas Coppée

A conversation with LuckyCycle co-Founder Nicolas Coppée on how gamification generates average engagement rates of 75%, reduces abandoned online baskets by 30-35%, adds a fun element at checkout [...]

Q and A with Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty

By Ming Lacey

In Brick-and-Mortar Retailers, Card-Linking, Gamification, Member Q&As, Online-to-Offline, SKU-Level Data

Posted April 26, 2017

Q and A with Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty

CardLinx talks with Kirsty Rankin, Mastercard's SVP of Merchant Value Proposition and Loyalty about mall, millennials and the magic of card-linking.

By CardLinx Association

In Gamification, Payments

Posted March 20, 2017

Gamification Gains Traction

Gamification has gone mainstream in payments. From Starbucks to CardLinx member Luckycycle, gamification for mobile payments is evolving to increase consumer engagement and increase overall sales.

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CARDLINX EAST – DATA DRIVEN COMMERCE

"Digital Personalization: Embracing Data and Analytics In Commerce"

October 22, 2019 – Washington, DC