Gamification

A conversation with LuckyCycle co-Founder Nicolas Coppée on how gamification generates average engagement rates of 75%, reduces abandoned online baskets by 30-35%, adds a fun element at checkout [...]

CardLinx talks with Kirsty Rankin, Mastercard's SVP of Merchant Value Proposition and Loyalty about mall, millennials and the magic of card-linking.

Gamification has gone mainstream in payments. From Starbucks to CardLinx member Luckycycle, gamification for mobile payments is evolving to increase consumer engagement and increase overall sales.