Q and A with LuckyCycle’s Nicolas Coppée
A conversation with LuckyCycle co-Founder Nicolas Coppée on how gamification generates average engagement rates of 75%, reduces abandoned online baskets by 30-35%, adds a fun element at checkout [...]
By Ming Lacey
In Brick-and-Mortar Retailers, Card-Linking, Gamification, Member Q&As, Online-to-Offline, SKU-Level Data
Posted Q and A with Kirsty Rankin, Mastercard’s SVP of Merchant Value Proposition, Loyalty
CardLinx talks with Kirsty Rankin, Mastercard's SVP of Merchant Value Proposition and Loyalty about mall, millennials and the magic of card-linking.
Q and A with Jon Carder at Empyr’s Partnership with Yelp
Jon Carder, Empyr CEO talks to CardLinx about how their O2O offering is being used by Yelp and whether this partnership portends more card-linking programs by large tech companies in 2017.
Q and A: Mobile Card-LInking with Erno Tauriainen at SPENT App
Erno Tauriainen, founder of SPENT app discusses how SPENT is incorporating the latest in fintech mobile technology.
Q and A: Consumer Engagement with Cassie Boutelle at FIS
Cassie Boutelle, Vice President of Loyalty Products, Global Retail Payments at FIS talks about how simplifying transactions for consumers helps merchants create more loyal and engaged customers.
Q and A: Card-Linking Strategies with Jill Moser of Shop Your Way
Jill Moser, Director of Strategic Partnerships, at Shop Your Way shares digital strategies and successful case studies to drive member engagement and increase purchases with CardLinx.