CardLinx Member Collinson Group Ltd today announced the creation of a new business unit. The global loyalty and benefits company has launched Collinson Valuedynamx to deliver on the need for an integrated and secure platform to enable personalized, low-friction earn-and-redeem experiences.
The new entity was created to drive innovation where data, payments, technology and rewards intersect: Consumers, retail/merchant partners and client loyalty programs all stand to gain by establishing and growing mutually beneficial relationships within the ecosystem.
By creating a separate entity backed by its 30-year track record successfully delivering customer-based loyalty solutions including Priority Pass, Collinson has set itself apart. Consumers will benefit from more opportunities to earn and redeem points, miles and currency. Retailers and merchant partners will benefit from targeted and permission-based access to millions of affluent customers. And loyalty programs in travel and financial services sectors will benefit from the ability to drive deeper brand engagement.