webinars4

The CardLinx Association introduces the CardLinx Webinar Series!

The webinars are complimentary for all CardLinx members. Non-members must pay a registration fee of $149. If you are interested in a membership with The CardLinx Association please visit our membership page. Register today as space for each webinar is limited!

Please contact [email protected] with questions or if you need additional information.

August

Digital Marketing In a Time of Recession

Join us in this month’s webinar to hear from a panel of executives from Yelp!, Microsoft and ContextLink to learn what they are doing to help merchants grow through this recession. Panelists include Geoff McDonald – CEO of ContextLink, Neal Bernstein – Senior Director at Microsoft, and Dan Kimball, SVP of Marketing at Yelp!. You’ll learn about the impact of Covid19 on each of their representing organizations, the current situation around marketing budgets and the ecosystem, current tools and strategies deemed successful and unsuccessful, performance thus far and hypothesis moving forward.

Speakers | Geoff McDonald, CEO of ContextLink

Neal Bernstein, Senior Director at Microsoft

Dan Kimball, Senior VP of Marketing at Yelp!

Wednesday, August 12th from 9am-10am PST

September

How Will FinTech Change the Way Challenger Banks Reward and Engage Consumers

Speaker | Mladen Vladic, General Manager of Loyalty – FIS

Wednesday, September 9th at 9AM PST

October

Fiction Becomes Reality: The New Age of One-to-One Marketing

Speaker | Ryan Wuerch, Founder & CEO – Dosh

November

Using Card-Linked Offers to Reinvent the Mall Experience

Speaker | Terry McMullen, Co-Founder & CEO – OpenSparkz

December

Using Tech to Drive Local Commerce

Speaker | Alan Goldstein, CEO – vPromos

PREVIOUS WEBINARS

July

The New Age of Digital Loyalty in Travel

Covid 19 has fundamentally changed travel and the airline loyalty miles industry. However this change has spurred innovation in all sectors of the space. New approaches including card-linking, new partnerships with e-commerce and novel engagement models have spurred new growth. Hear from Guy Deslandes, Head of Global Services at Collinson Valuedynamx, on how Covid19 has impacted airline loyalty programs and how travel will change in new and permanent ways.

Speaker | Guy Deslandes, Loyalty Commerce Specialist – Collinson

Tuesday, July 14th from 8am-9am PST

June

Digital Engagement and Mobile Apps- The Keys To Commerce

As consumer spending re-emerges in the recovery phase of Covid-19, mobile apps are driving increased brand awareness and digital engagement. Gasbuddy is a top 5 travel app on the Apple App store and has developed powerful engagement strategies to drive a significant surge in users. In this webinar learn from Gasbuddy CEO, Sarah McCrary:

  • How to engage consumers on mobile
  • How to position your brand as front of mind and top of wallet
  • How to drive increased sales for your goods and services on online and on mobile

Speaker | Sarah McCrary, CEO – GasBuddy

Wednesday, June 17th at 9am-10am PST

May

The Secret Weapon for Global Retailers Using Targeted CLO

Nimble, innovative merchants are deploying novel digital marketing techniques to acquire and reward customers. Card-linked offers have emerged as a unique tool for upscale merchants looking to personalize offers to affluent consumers around the world. Join Harvey Nichols, a leading UK and global merchant, to learn how to implement CLO digital marketing techniques to drive Ecommerce sales.

Speaker | Carolina Paradas, Global Affiliate Marketing Manager – Harvey Nichols

Tuesday, May 26th at 8AM PST, 11AM EST, 4PM London Time

April

Changes in Consumer Credit Behavior Through COVID19

Consumer behavior is changing as their lives are impacted by Covid -19. Credit cards, once viewed as discretionary are becoming an essential lifeline by enabling consumers sheltering in place to receive necessary goods and services. Paul Siegfried, Senior Vice President at Transunion, one of the big three credit bureaus, will share insights and analysis about the state of the industry.

Speaker | Paul Siegfried, Senior Vice President – TransUnion

April 28th 9–10 AM PST