ISSUE NO. 70– September 2019
Fidel Raises $18 M
CardLinx member Fidel announced a fundraising of $18 mln including several A List fin-tech venture capital investors in the US. The London UK based card-linking API platform is a leading provider to loyalty programs in Europe and is expanding into North America and Asia.
Fidel’s successful fundraising demonstrates the continued momentum of transaction data and card-linking data platforms among investors. For example, fellow CardLinx member company Cardlytics share price is up over 66% in the last year. Fidel’s fundraising is another strong signal of the current health and high expectations for the industry.
Groupon Rumored To Be Buying Yelp
The Wall Street Journal reported that CardLinx member Groupon may be near a deal to acquire local listing app Yelp. According to the report, “A combination would create an online marketplace in which merchants could offer deals and customers could read reviews, make reservations or purchase goods or services.”
Groupon and Yelp are two of the largest US publishers of card-linked offers. The deal signals that card-linked offers are maturing as a mainstream advertising channel. Groupon’s Groupon+ platform enables consumers to link their cards and redeem offers at merchants without the use of coupon, voucher or promo code. Yelp’s card-linked program is powered by CardLinx member Empyr and enables consumers to find local restaurants and merchants and receive a cash back discount. The combination of the two companies would result in one of the largest card-linked offer platforms in the US with access to millions of local merchant offers and millions of card-holders.
Augeo Acquires Motivaction
CardLinx member Augeo announced today it has acquired MotivAction. Together they represent a worldwide leader and one of the most comprehensive providers in the enterprise engagement space. The combined company will have more than $300 million in annual revenue and will manage domestic and international programs for many of the world’s largest companies. The combined organizations will provide unparalleled solutions in employee, customer, and sales channel engagement.