In Card-Linking, CardLinx Forum, Digital Commerce, E-Linx, Economy, Financial Services, Industry Studies, M&A, Mobile, Payments, Webinar

ISSUE NO. 80 – August 2020


Austin, Texas-based Dosh is expanding its retail-based, card-linked, cash-back offer platform to financial services businesses. The new offering, Powered By Dosh, enables new partners to capitalize on consumer demand for payment options that provide high-value rewards. Venmo is live, Jelli is expected to launch yet this month, and Dosh is in talks with PayPal, Mastercard, Visa and American Express.

CardLinx Insight:

Traditional financial institutions, online banks (neobanks) and payment providers recognize market opportunities aligned with card-linking and digital commerce. They’re getting on board to help them stay top-of-wallet via frictionless cash-back programs. Merchants and consumers are already enthusiastic; other industry players are eager to benefit from increase in engagement and spend. Transaction-based advertising is gaining ground, and is the way of the future—propelled in part by changes in buying habits brought on by the pandemic.


Canadian company Mobeewave has been purchased by Apple for $100 million, giving the tech giant’s existing iPhones the ability to function as contactless, mobile pay hubs. Mobeewave is an app that doesn’t require cables or other hardware; the NFP chip that makes it work has been incorporated in iPhones since 2014.

Cardlinx Insight:

This deal puts Apple firmly in the payments space, complementing Apple Pay and its credit card Apple Card—and directly competing with Square. Mobeewave eliminates friction in the payments process with a tap by the card on the phone. The acquisition gives Apple instant advantage, making it easier for consumers and sole proprietors/small retailers to make and take payments, while increasing iPhone ROI.


new payments group, Facebook Financial, has been formed by the social media conglomerate. Online shopping is up in the midst of the pandemic and Facebook is positioning the company to capitalize on current and upcoming payments and e-commerce opportunities. The group is led by former PayPal president and Libra cryptocurrency co-creator David Marcus.

CardLinx Insight:

Facebook has long been interested in payments and commerce and has launched Libra among numerous other payment initiatives. None of its payments products have scaled and gone mainstream in a meaningful way. The new unit is a way to bring focus and a more successful strategy to Facebook’s numerous payments forays. The intended result is to drive new revenue streams while accessing better consumer financial data that can drive Facebook’s core advertising business.


Facing today’s new normal in the wake of Covid-19, companies in the digital commerce industry are re-evaluating, repositioning, and retooling the way they do business. Increasingly, women executives are taking the lead.

The CardLinx Association researched women at the forefront of these efforts, and identified those making unprecedented strides. With membership spanning retail, fin-tech, mobile payments, digital advertising, banking and loyalty program arenas, the non-profit trade association is pleased to recognize the women making a difference in today’s definitively different world.

To create the CardLinx Top 20 Women in Digital Commerce, the CardLinx Association evaluated numerous candidates. Twenty stand-out individuals were selected based on the following criteria:

  • Demonstrated leaders in innovation
  • Acknowledged as industry leaders by their peers
  • Leaders of significant businesses/organizations
Congratulations to the CardLinx Top 20 Women in Digital Commerce for 2020!
1. Margaret Keane, Chief Executive Officer, Board Member, Synchrony Financial; Board Member, Allstate

Margaret has a passion for technology, employee development and diversity. As head of Synchrony Financial, she’s known as an industry and business leader: Margaret’s been one of American Banker’s Top 25 Most Powerful Women in Finance for 12 consecutive years, and one of Fortune’s Most Powerful Women for four years. She was on Fortune’s Businessperson of the Year list in 2016.

Prior to Synchrony’s IPO and split-off from GE, events she led, Margaret spent 18 years with GE Capital, as president and CEO of the North American retail financial business, and earlier as president and CEO of the retail card platform. She held leadership roles with GE in consumer finance, vendor financial services, operations and quality, and with Citibank. She has degrees from St. John’s University.

2. Pauline Dollé-Labbé, Chief Marketing Officer, 24S-LVMH

Pauline serves as chief marketing officer of 24S-LVMH, the e-commerce arm of the Paris-based luxury goods retailer LVMH Group, responsible for strategy, branding, cross-channel marketing, analytics and change management. A strategic and creative thinker, Pauline is known for being customer oriented and action driven.

Prior to joining LVMH in early 2019, Pauline was with Fnac, a large French retail chain selling cultural and electronic products, where she held positions of increasing responsibility. She also served in various capacities at Club Med, a company specializing in all-inclusive holidays. She has a business law degree from the University of Paris; attended the Institut d’Etudes politiques de Paris; and has an MS from ESCP Europe.

3. Lynne Laube, Chief Executive Officer & Co-Founder, Cardlytics

Lynne is chief executive officer of Cardlytics, recognized as one of the fastest-growing technology companies by Deloitte Fast 500 and Inc. 5000. Co-founded by Lynne in 2008, Cardlytics helps marketers understand how and where consumers spend money by partnering with financial institutions to unlock value inherent in transaction data in a way that protects both banks and customers.

In 2018, Lynne took Cardlytics public, and from 2008 to 2017 secured $200+ million in capital and scaled the company to become the leader in purchase history-based analytics. In 2016, she was named one of the top-10 venture-backed female founders by Inc. Magazine and Entrepreneur 360. She’s also held senior positions at Capital One and Bank One. Lynne graduated from the University of Cincinnati and the University of Virginia Darden Executive Leadership Program.

4. Stephanie Ferris, COO, FIS

As chief operating officer at financial services technology leader FIS, Stephanie and her team drive the company’s strategy; M&A activity; marketing and communications; portfolio analytics and optimization; Worldpay integration; the FIS global delivery organization; and partner and vendor optimization.

A transformative business leader, Stephanie was previously CFO at Worldpay, acquired by FIS in 2019. She was also CFO of Vantiv, Inc. where she also held a GM role, transforming an underperforming business unit into the highest growth portfolio within the company. Earlier in her career, Stephanie was CFO of the payments processing division of Fifth Third Bancorp, later spun out to became Vantiv. She held other leadership roles at Fifth Third, and began her career in public accounting at PricewaterhouseCoopers (now PwC). She is a graduate of Miami University.

5. Judith McKenna, President, CEO, Walmart International

Judith heads Walmart International, a segment focused on making life easier for customers and associates. She leads more than 6,000 retail stores and 700,000 associates across 26 countries. Previously, she was EVP and COO for Walmart U.S., leading 1.5 million associates and operations for its 4,600 US stores. Under her tenure, the Walmart Academy was established, and online grocery pickup was launched. Judith has also served as EVP of strategy and development for Walmart International, and as COO and CFO for Asda Stores Ltd. (a Walmart International subsidiary).

A champion of diversity and inclusion, Judith has been named one of Fortune’s 50 Most Powerful Women since 2015. She has a law degree and honorary doctorate from Hull University in England.

6. Manju Malhotra, COO, Harvey Nichols

Manju’s 22-year career with UK luxury fashion retailer Harvey Nichols includes serving as COO since 2018, and previously serving as CFO. Throughout her tenure she has focused on leveraging technology to improve performance and sustainability. In her current position Manju has redefined business strategy, delivering record financial results and instituting omni-channel customer experiences.

She was named to the Asian Women of Achievement 2019; Ambassador for Women of the Future Network; Retail Week’s Power List; and Drapers Power 100. Manju was also recognized by The Evening Standard as one of London’s most influential people. She supports charities on poverty in the capital and those mentoring underprivileged young people. A Chartered Accountant, she has an economics degree from Warwick University.

7. Jasma Ghai, VP, Emerging Payments Innovation, Discover

As the executive in charge of emerging payments innovation, Jasma is responsible for strategy, design and delivery of consumer and commercial products that position Discover to continue to be a leading payments partner. She also has responsibility for international product strategy to better meet the needs of Discover’s Network Alliance and Diners Club franchise partners.

Previously, Jasma led the innovation office for Discover Network. She has an MS in statistics from Michigan State University and attended the Kellogg Executive Leadership Program on leading transformation in the digital age. Jasma serves on the Chicago Chapter Board of Governors for American India Foundation, and is a member of the board of the CardLinx Association.

8. Jill (Yates) Moser, SVP, Loyalty Innovation & Platforms Partnerships, Bank of America

Jill is Bank of America’s senior executive responsible for business strategy and partnership development for third-party rewards offerings across all platforms that will ultimately become the future of the organization’s reward programs. Her responsibilities include vetting, prioritizing and negotiating strategic partnerships that increase clients’ digital engagement through incremental rewards, offers, deals, experiences and events—and subsequently enhance the Bank of America experience.

Previously Jill served as GM and director of strategic partnerships for Shop Your Way, where she successfully negotiated the launch of the SYW GasBuddy partnership—and drove relevance and incremental revenue for Sears Holding Company. She is a a graduate of the University of Louisville.

9. Sarah McCrary, Chief Executive Officer, GasBuddy

As chief executive of GasBuddy, a top-10 travel app on the Apple App store, Sarah is responsible for leading product and operations teams to deliver on GasBuddy’s vision and elevate the user experience to a differentiating level. She also has responsibility for the Pay with GasBuddy savings program. Prior to serving as CEO, she was COO, driving operational strategy and execution necessary to deliver business results for the company, its customers and users.

Sarah previously held executive management roles for Heartland Payment Systems and was a digital transformation consultant at Signal318. She’s also been CEO and COO for Leaf, a built-for-business (POS) solution, where she led a team to build an apps ecosystem and marketplace for SMBs. She has master’s degrees from New Mexico State and the University of Dallas.

10. Erin Warren, GM, Rakuten Card Linked Offer Network

Erin leads the Rakuten Card Linked Offer Network, RCLON, serving more than 20 million consumers. A marketing veteran with 20+ years of experience—including 15 years in direct-to-consumer digital marketing—Erin is motivated by the opportunity to enhance the way companies execute marketing strategies to attract, retain and grow customers.

She previously served as senior vice president and chief marketing officer of Cartera Commerce, and is a former CollegeWeekLive, Sallie Mae and UPromise executive. A member of the 1994 and 1998 U.S. Winter Olympic Luge Team, Erin currently serves on the U.S. Luge Association’s board of directors. She is a Northwestern grad; has an MBA from Babson; and is a CardLinx Association board member.

11. Rima Qureshi, EVP & Chief Strategy Officer, Verizon; Board Member, Mastercard

As executive vice president and CSO, Rima is responsible for development and implementation of Verizon’s corporate strategy, business development, partnerships, strategic investments and acquisitions. She’s also on Mastercard’s board of directors, and on the board of GSMA, the global telecom industry association.

Before joining Verizon in 2017, Qureshi was president and CEO of Ericsson North America. She has demonstrated expertise managing business segments, including sales, product management, operations, R&D, and acquisitions and integration. Her three decades of leadership in the technology and communications industries include more than 15 years of global experience. She has a bachelor’s and MBA from McGill University.

12. Alyssa Cutright, VP, Global Payments, eBay

Alyssa oversees global payments at commerce leader eBay, Inc. which connects millions of buyers and sellers around the world. In this executive role, she and her team play a vital role in the company’s ability to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Operating in 190 markets around the world, eBay’s portfolio of brands includes eBay Marketplace and eBay Classifieds Group.

Prior to eBay, Alyssa was advisor and chief operating officer at Plastiq, and managed international operations at Square. She also spent 12 years with PayPal in executive roles, and 10 years at Wells Fargo. She is a graduate of the University of California, Santa Barbara.

13. Kim Crawford Goodman, President, Merchant Joint Ventures & Acquiring Processing, Fiserv

Kim was named president of merchant joint ventures and acquiring processing at Fiserv in 2019. She was previously president of the Fortune 500 company’s card services business, enabling the company’s technology to grow to better deliver more efficient debit and credit processing, ATM payment solutions and the Accel debit payment network.

Prior to joining Fiserv, Kim held senior positions at leading organizations, including CEO of Worldpay US; president of global business travel at American Express; VP at Dell; and partner at Bain; as well as board membership at Alcatel-Lucent and Charter. She was named one of the Most Powerful Women in Corporate America by Black Enterprise Magazine, and one of PaymentsSource’s 2020 Most Influential Women in Payments. Kim has a BS and MS from Stanford University, and an MBA from Harvard University.

14. Peggy Marie Alford, EVP, Global Sales, PayPal; Board Member, Facebook, Macerich

Responsible for the global sales and distribution of PayPal’s products and services, Peggy Marie also leads the strategic customer success and go-to-market teams that help drive PayPal’s position as the preferred digital payment method for consumers and businesses around the globe. In addition, Peggy Marie serves on Facebook’s board of directors, and is on the board and chair of the audit committee at Macerich Company, a publicly traded real estate investment trust (REIT).

A CPA and University of Dayton grad, with more than 25 years of finance, general management and product development experience, Peggy Marie served as president and GM at (an eBay, Inc. company) and has also held financial leadership positions at eBay.

15. Sheryl Pflaum, President, Americas, Collinson

Sheryl leads the Americas team at Collinson, a London-based loyalty and benefits company serving airlines, hotels, financial institutions and banks. An energetic leader capable of leading teams through business transformation, she prioritizes delivery of value to clients, partners and employees. She joined Collinson in 2005 with a focus on Priority Pass, expanding the business line significantly. Sheryl is currently embracing digital commerce by transacting new business in a contactless environment, especially of late, due to the impact of COVID-19.

Previously, Sheryl’s career included roles in sales, marketing and business operations, with a strong focus on helping companies grow products and markets. In 2014, she created a non-profit, TSO Community Foundation, the largest third-party donor to the south region of the American Cancer Society. She graduated from East Central University and the Southern Methodist University Management Development Program.

16. Cheesan Chew, COO, RBC Ventures

As chief operations officer, Cheesan is focused on making the RBC Ventures vision a reality by articulating and driving its strategic roadmap and enabling the launch and growth of new ventures into market. An Ontario-based subsidiary of Royal Bank of Canada, RBC Ventures is driven to build its venture brands from the ground up.

Prior to joining RBC, Cheesan co-founded and served as CXO at Idea Couture, a company she co-founded, building it into a global innovation leader. She’s a seasoned business leader and innovator with experience achieving growth through market opportunity, exceptional client experiences, and operational efficiency. Cheesan earned an MBA from Western University’s Ivey Business School and a BS from the University of Toronto.

17. Deborah Liu, VP, Marketplace, Facebook; Board Member, Intuit

Deborah leads Facebook’s Marketplace, a portal connecting consumers and small businesses used by more by 800 million people from 70 countries. Her responsibilities include directing Marketplace product management, engineering and technical program management. Deborah also manages payments and commerce strategy across Facebook’s family of apps including FB App, Instagram, Messenger and WhatsApp.

Her 11-year Facebook tenure includes positions of increasing responsibility, including director of product management and platform monetization, as well as in other product management and product marketing capacities. Previously Deborah directed payments, commerce and customer rewards at eBay and PayPal. Deborah has a BS from Duke University and an MBA from Stanford University.

18. Beverly Anderson, President, Global Consumer Services, Equifax

Beverly was named president of global consumer services at Equifax in 2019, responsible for delivering vision, growth and transformation of the GCS business across the US, UK, and Canada.

She previously served as Wells Fargo’s EVP of cards and retail services, responsible for expansion of the consumer general-purpose credit card, co-brand, private-label, and enterprise-loyalty businesses. Under Beverly’s leadership, portfolio balances grew by almost 70 percent and consumer purchase volume doubled. She’s also held executive positions at American Express, Fleet Bank (Bank of America) and First USA/Bank One (J.P. Morgan Chase), and was the first female partner at Novantas Consulting. She has an MBA from Harvard Business School and is co-president of the Harvard Business School African American Alumni Association.

19. Laura Wiese, VP, Strategic Partnerships, AIR MILES LoyaltyOne

Laura is the executive in charge of strategic partnerships at AIR MILES LoyaltyOne. With more than 11 million AIR MILES Collector accounts, 200 retailer brands, hundreds of online retailers and two credit card partners, AIR MILES is among the most recognized loyalty programs in Canada, generating the valuable insights that enable unprecedented connection with shoppers. Laura’s played a key role in the program’s success.

She previously held executive positions at MGA Entertainment (vice president of marketing & strategic licensing and vice president of marketing & key accounts), and positions of increasing responsibility at Bandai America and at Kraft Foods Group. Laura is a graduate of McGill University.

20. Debra Taylor, Founder, COO, OpenSparkz

OpenSparkz, a Sydney-based global technology company providing an end-to-end platform as a service (PaaS) solution that powers rewards or offers programs, was founded by Debra in 2018. She serves as chief operating officer for the fin-tech organization that allows consumers to pay with payment cards and receive rewards, in real time, without the need for separate loyalty cards, offer codes, or coupons.

The company is the first member of the CardLinx Association in Australia, and the first APAC company to become a CardLinx Association Certified Provider. Debra previously served in executive roles at fin-tech firms Stone and Chalk, PAX Technology Australia, iDATS and eFunds Pty Ltd. She was named Fintech Leader of the Year at the 2019 Women in Finance Awards, and the 2019 Innovator of the Year by Women in Payments.


new digital card has been launched by Samsung. Now consumers can manage all their credit-card accounts from multiple financial institutions on a single platform via Samsung Pay Card. Accessed through Samsung phones and watches, the card helps users better manage their finances and credit.

CardLinx Insight

This could be the catalyst for contactless mobile payment adoption in the U.S., which has been slow compared to other parts of the world, particularly China. While the pandemic is driving contactless demand in general, new capabilities will spur additional growth.The Go Back in Time feature of this card will be attractive to users, allowing them to move transactions from one card to another even after they’ve occurred to take advantage of offers and otherwise optimize personal payment processes.


Silvio Tavares, President and CEO of the CardLinx Association, discusses key insights for 2020 on card-linking, fin-tech and ad-tech from our annual industry survey results.


CardLinx members include the largest and most innovative companies in fin-tech, payments, retailing, ecommerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, Collinson, FIS, LVMH-24S, Hilton, Fidel, Augeo and many more in 17 countries and 4 continents. We are bringing their insights from around the world straight to you in an informative new podcast called Fin-Tech Friday. The podcast features insights, interviews and the latest news from CardLinx members around the world. Stay connected and subscribe to CardLinx Fin-Tech Friday.

Upcoming CardLinx Conferences


September 1, 2020 – 8:30AM (JST)
August 31, 2020 – 4:30PM (PST)
via Zoom
The next frontier in the Asia Online-to-Offline (O2O) ecosystem is Mobile Wallets and Mobile Offers. This is where digital loyalty, big data, and personalization converge to offer consumers loyalty benefit and purchasing opportunities. At this CardLinx Forum, hear from leading innovators on how they are developing and utilizing mobile wallets and mobile offers to increase brand awareness and retain consumer loyalty.


October 7, 2020
8:30AM PST
via Zoom

Personalized experiences based on what consumers want, when and where. This conference explores how and why the approach works to strengthen relationships between merchants and their customers—and drive loyalty. Learn more about how retailers, banks, card issuers and tech companies are delivering the data and mobile offers the market demands.



The CardLinx Association brings to you an interactive world map that tracks the top 20 national economies of the world. Stay up to date with the constantly changing restrictions and reopenings of economic activity related to Covid-19. Find out which of the top world economies are open for business with the CardLinx Commerce Tracker.



Financial institutions are facing a challenge when it comes to engaging and retaining consumers. As new competitors are crossing over to the financial arena and providing new and easier experiences, consumers are breaking away from the traditional banking experience. As the leading FinTech company, FIS is uniquely positioned to offer loyalty solutions to all providers of financial services to consumers.


Instead of focusing on card-based rewards, which narrows a FI’s strategy to transactional, providers of financial services should focus on a tailored, holistic relationship rewards strategy. It’s time to implement a loyalty strategy that encourages product growth across the entire product suite and help increase their overall portfolio. The redemption habits of today’s more sophisticated cardholders underscore a growing preference for cash rewards, “points as currency.” Today’s consumers expect three things from their loyalty programs: personalization, immediacy, and ease of redemption.

Each month, The CardLinx Association hosts a live, interactive webinar with speakers from some of the biggest companies in the world on the most important and relevant topics for your business. Topics include impacts of Covid-19 on the industry in terms of consumer credit behavior, mobile wallets, card companies and lenders. The webinars are complimentary for all CardLinx members. Non-members must pay a registration fee of $149. Register today as space for each webinar is limited!

Please contact [email protected] with questions or if you need additional information.


Curated 1:1 Video Meeting Among Webinar and Conference Attendees
At every CardLinx online conference or CardLinx Webinar you will have an opportunity to participate in CardLinx Meet-Ups. CardLinx Meet-Ups is a one-on-one networking session with a fellow CardLinx member company on the call. All networking preferences for the next webinar is due to [email protected] no later than Friday, September 4th.