In Card-Linking, CardLinx Forum, Data Privacy, Digital Commerce, E-Linx, Financial Services, Loyalty Program, M&A, New Members, Payments, Webinar
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ISSUE NO. 82 – October 2020

FIS LAUNCHES WALGREENS ON PAY WITH POINTS

CardLinx member FIS today announced the addition of Walgreens to the growing list of merchants and retailers using Premium Payback, FIS’ real-time rewards redemption network. Starting this month, Walgreens’ customers with eligible payment cards will be able to tap into their credit card rewards points in real-time to pay for in-store purchases.

Cardlinx Insight:

Look for FIS to continue to lead the industry in delivering relevant, real-time point-of-sale consumer engagement opportunities. Under the leadership of Mladen Vladic, GM of the loyalty division of FIS and CardLinx Association board member, thousands of FIs representing more than 7,000 card loyalty programs have enrolled in the FIS Premium Payback ecosystem benefiting 37 million eligible cardholders. Walgreens, one of the largest pharmacy chains in the US, is the latest to offer its customers the ability to pay-with-points at the point-of sale via FIS’ Premium Payback, joining Paypal, Shell, BP and others already on board.

 

SENTRAL ACQUIRED BY PNC FINTECH INCUBATOR NUMO

PNC’s fintech incubator acquired CardLinx member Sentral, a debit card linking gateway. Sentral works with debit networks to provide a single point of integration for card-linked offer (CLO) providers, creating technical and operational efficiencies for all parties.

Cardlinx Insight:

The acquisition gives Sentral the resources and market presence needed to continue to develop and deliver single-source debit gateway functionality to advance the CLO industry. PNC’s strong relationships in retail and banking; numo’s research design, development, sales and marketing capabilities; and Sentral’s CLO expertise (with Founder Steve VanFleet continuing to serve at the helm) are a winning combination.

PLAID SUED BY TD BANK

TD Bank accused data aggregator Plaid of trademark infringement and false advertising. A lawsuit filed Oct. 14 alleges Plaid uses the bank name and its trademarks unlawfully to make its fintech customers believe its login page is part of the bank’s trusted and secure platform.

CardLinx Insight

This isn’t the first time Plaid’s been accused of questionable practices. The allegations undermine industry efforts to instill confidence among consumers. Innovations by the majority of fintech companies make transactions more convenient and rewarding, but they’re being undermined by the actions of a few. The CardLinx Association encourages members to make adherence to data principles a key part of their messaging to parties across the payments ecosystem.

 

HYPE OR REALITY? AI AND PERSONALIZED OFFERS

Omar Rafii, Co-Founder and CEO of Krowd, discusses AI, hyper-personalization of card-linked offers and super apps.

 

CardLinx members include the largest and most innovative companies in fin-tech, payments, retailing, ecommerce and mobile wallets. Members include Microsoft, Samsung, Rakuten, UBS, RBC, Mastercard, Discover, Collinson, FIS, LVMH-24S, Hilton, Fidel, Augeo and many more in 17 countries and 4 continents. We are bringing their insights from around the world straight to you in an informative new podcast called Fin-Tech Friday. The podcast features insights, interviews and the latest news from CardLinx members around the world. Stay connected and subscribe to CardLinx Fin-Tech Friday.
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Member Updates

WE WELCOME EDENRED TO THE CARDLINX ASSOCIATION

Edenred’s leading services and payments platform connects 50 million employees and 2 million partner merchants in 46 countries via more than 850,000 corporate clients. With specific-purpose payment solutions for food (meal vouchers), mobility (fuel cards, commuter vouchers) and incentives (gift vouchers), Edenred enhances employees’ purchasing power and employers’ hiring abilities—and strengthens local economies. For more information, visit edenred.com

WE WELCOME PNC BANK'S NUMO/SENTRAL TO THE CARDLINX ASSOCIATION

Referred to as a debit card linking gateway, PNC Bank’s numo/Sentral works with debit networks to provide a single point of integration for card linked offer program providers, creating technical and operational efficiencies for both networks and CLO program providers and enabling the acceleration of support for debit cards in CLO programs. For more information, visit sentralhub.com

 

WE WELCOME KROWD TO THE CARDLINX ASSOCIATION

Krowd enables retailers to define, bid and deliver hyper-personalized offers to consumers at scale. The company’s approach introduces a new revenue stream for banks, supported by on-premise deployments and performance orientated metrics. Benefits include up to 75% reduction in customer churn; up to 18% increase in consumer spend, and a 30X ROI on ad spend. For more information, visit krowdit.com

 

WE WELCOME POINTS4PURPOSE TO THE CARDLINX ASSOCIATION

Points4purpose is a social exchange platform that enables customers/employees to earn and donate loyalty points to causes they love. This opens opportunity for participating businesses to grow the lifetime value of their customers, as well as deliver on their Corporate Social Responsibility (CSR) objectives. For more information, visit points4purpose.com

 

Upcoming CardLinx Conferences

CARDLINX EAST

LOOKING BEYOND 2021: THE AGE OF DIGITAL COMMERCE POST COVID-19
December 8, 2020
9:00AM – 12:15PM EST
via Zoom

Personal and professional lives have been upended, yet industry innovation is in full swing. At this CardLinx Conference hear from leaders as they discuss opportunities presented since the pandemic began, including: Online-only card-linked offers that drive e-commerce spending; the convergence of ecommerce and brick-and-mortar shopping to boost consumer satisfaction; and the role delivery is taking in vitalizing merchants large and small.

NEW DIGITAL SERVICES

CARDLINX WEBINAR SERIES

Consumers are returning to the mall. Why? Physical efforts by shopping centers (i.e. free parking) to incent shoppers to visit are being complemented by retailers serving up personalized offers linked to a consumer’s credit card. Enhancing both the physical and digital experience is driving return to centralized places to shop.

Each month, The CardLinx Association hosts a live, interactive webinar with speakers from some of the biggest companies in the world on the most important and relevant topics for your business. Topics include impacts of Covid-19 on the industry in terms of consumer credit behavior, mobile wallets, card companies and lenders. The webinars are complimentary for all CardLinx members. Non-members must pay a registration fee of $149. Register today as space for each webinar is limited!

Please contact [email protected] with questions or if you need additional information.

CARDLINX MEET-UPS

Curated 1:1 Video Meeting Among Webinar and Conference Attendees
At every CardLinx online conference or CardLinx Webinar you will have an opportunity to participate in CardLinx Meet-Ups. CardLinx Meet-Ups is a one-on-one networking session with a fellow CardLinx member company on the call. All networking preferences for the next webinar is due to [email protected] no later than Friday, December 4th for CardLinx East and Friday, November 13th for the next webinar.

 

CARDLINX COMMERCE TRACKER

The CardLinx Association brings to you an interactive world map that tracks the top 20 national economies of the world. Stay up to date with the constantly changing restrictions and reopenings of economic activity related to Covid-19. Find out which of the top world economies are open for business with the CardLinx Commerce Tracker.