The CardLinx Association introduces the CardLinx Webinar Series!
The webinars are complimentary for all CardLinx members. Non-members must pay a registration fee of $149. If you are interested in a membership with The CardLinx Association please visit our membership page. Register today as space for each webinar is limited!
Using Card-Linked Offers to Reinvent the Mall Experience
Consumers are returning to the mall. Why? Physical efforts by shopping centers (i.e. free parking) to incent shoppers to visit are being complemented by retailers serving up personalized offers linked to a consumer’s credit card. Enhancing both the physical and digital experience is driving return to centralized places to shop.
Speaker | Terry McMullen, Co-Founder & CEO – OpenSparkz
Tuesday, November 17th at 4pm – 5:15 Pacific | Wednesday, November 18th at 8am-9:15am Singapore; 11am-12:15pm Sydney
Great Expectations: What’s in Store for Payments and Loyalty in 2021
The rise in ecommerce, the surge of contactless payments and mobile wallets: These industry trends are defining the new normal—and the role loyalty will play as we head into the new year. Learn more about what to expect in 2021 from CardLinx member Kirsty Rankin, senior vice president of product development, data and services at Mastercard.
Speaker | Kirsty Rankin, Senior Vice President of Product Development, Data & Services – Mastercard
Monday, December 14th at 4pm-5:15pm Pacific | Tuesday, December 15th 11am-12:15pm Sydney
Using Tech to Drive Local Commerce
Speaker | Alan Goldstein, CEO – vPromos
The Future is Frictionless for Consumers and Merchants – The keys to rewards success
Dosh CEO Ryan Wuerch joins Cardlinx CEO Silvio Tavares to take a deep dive into how everyone in the ecosystem – financial institutions, brands, and customers – benefits from a frictionless rewards experience.
Speaker | Ryan Wuerch, Founder & CEO – Dosh
Tuesday, October 20th at 9AM-10:15AM PST
How Will FinTech Change the Way Challenger Banks Reward and Engage Consumers
Financial institutions are facing a challenge when it comes to engaging and retaining consumers. As new competitors are crossing over to the financial arena and providing new and easier experiences, consumers are breaking away from the traditional banking experience. As the leading FinTech company, FIS is uniquely positioned to offer loyalty solutions to all providers of financial services to consumers.
Instead of focusing on card-based rewards, which narrows a FI’s strategy to transactional, providers of financial services should focus on a tailored, holistic relationship rewards strategy. It’s time to implement a loyalty strategy that encourages product growth across the entire product suite and help increase their overall portfolio. The redemption habits of today’s more sophisticated cardholders underscore a growing preference for cash rewards, “points as currency.” Today’s consumers expect three things from their loyalty programs: personalization, immediacy, and ease of redemption.
Speaker | Mladen Vladic, General Manager of Loyalty – FIS
Wednesday, September 9th at 9AM PST
Digital Marketing In a Time of Recession
Join us in this month’s webinar to hear from a panel of executives from Yelp, Microsoft and ContextLink to learn what they are doing to help merchants grow through this recession. Panelists include Geoff McDonald – CEO of ContextLink, Neal Bernstein – Senior Director at Microsoft, and Dan Kimball, SVP of Marketing at Yelp. You’ll learn about the impact of Covid19 on each of their representing organizations, the current situation around marketing budgets and the ecosystem, current tools and strategies deemed successful and unsuccessful, performance thus far and hypothesis moving forward.
Speakers | Geoff McDonald, CEO of ContextLink
Neal Bernstein, Senior Director at Microsoft
Dan Kimball, Senior VP of Marketing at Yelp
Wednesday, August 12th from 9am-10am PST
The New Age of Digital Loyalty in Travel
Covid 19 has fundamentally changed travel and the airline loyalty miles industry. However this change has spurred innovation in all sectors of the space. New approaches including card-linking, new partnerships with e-commerce and novel engagement models have spurred new growth. Hear from Guy Deslandes, Head of Global Services at Collinson Valuedynamx, on how Covid19 has impacted airline loyalty programs and how travel will change in new and permanent ways.
Speaker | Guy Deslandes, Loyalty Commerce Specialist – Collinson
Tuesday, July 14th from 8am-9am PST
Digital Engagement and Mobile Apps- The Keys To Commerce
As consumer spending re-emerges in the recovery phase of Covid-19, mobile apps are driving increased brand awareness and digital engagement. Gasbuddy is a top 5 travel app on the Apple App store and has developed powerful engagement strategies to drive a significant surge in users. In this webinar learn from Gasbuddy CEO, Sarah McCrary:
- How to engage consumers on mobile
- How to position your brand as front of mind and top of wallet
- How to drive increased sales for your goods and services on online and on mobile
Speaker | Sarah McCrary, CEO – GasBuddy
Wednesday, June 17th at 9am-10am PST
The Secret Weapon for Global Retailers Using Targeted CLO
Nimble, innovative merchants are deploying novel digital marketing techniques to acquire and reward customers. Card-linked offers have emerged as a unique tool for upscale merchants looking to personalize offers to affluent consumers around the world. Join Harvey Nichols, a leading UK and global merchant, to learn how to implement CLO digital marketing techniques to drive Ecommerce sales.
Speaker | Carolina Paradas, Global Affiliate Marketing Manager – Harvey Nichols
Tuesday, May 26th at 8AM PST, 11AM EST, 4PM London Time
Changes in Consumer Credit Behavior Through COVID19
Consumer behavior is changing as their lives are impacted by Covid -19. Credit cards, once viewed as discretionary are becoming an essential lifeline by enabling consumers sheltering in place to receive necessary goods and services. Paul Siegfried, Senior Vice President at Transunion, one of the big three credit bureaus, will share insights and analysis about the state of the industry.
Speaker | Paul Siegfried, Senior Vice President – TransUnion
April 28th 9–10 AM PST