Headquarters: Buffalo Grove, IL
Category: Payment Processor/ Program Manager
Industry: Financial Services
How does your company fit into the card-linking or online-to-offline commerce ecosystems?
Who are you trying to reach?
daVinci has strong strategic partnerships with the major payment networks and payment processors to offer custom payout programs for the card-linked technology providers and publishers.
How will your company approach online-to-offline commerce that is new or different?
The approach from daVinci is unique as our payment solutions are at the intersection of the on-line to offline commerce. We appeal to the offline merchant to drive more traffic and loyalty to the brands yet we target the online consumer as well as defined by our client base offering a unique combination of payment incentives + options geared towards enhancing a brand or a behavior. daVinci delivers virtual and physical payments via linked offers to be spent with specific retail partners or categories, virtually and physically embedded in advanced branded engagement opportunities and in multiple currencies.
What are some insights or challenges in implementing of your solution?
Being a provider of payments globally to consumers and businesses is very challenging from a regulatory and service standpoint. Since 1996 daVinci has pioneered to be an innovator within the payments space to offer a clients a breadth of options that appeal to multiple demographics. We continue to be challenged with providing the best user experience and offering a global array of payment options custom tailored to meet the unique use cases of every client. The backend for global and virtual payments can be complex from a regulatory and implementation perspective. But, daVinci has simplified the process for its partners. And while daVinci’s payments are advanced and sophisticated, connecting to them through daVinci’s API Simplified™ is quick and easy. daVinci’s API Simplified™ team works closely with partners to identify program specifications as quickly as possible. Once those are approved, the team begins loading, launching and testing API integration for a fast and smooth launch to assure we are efficient and effective with your time. Since 1996 daVinci has pioneered to be an innovator within the payments space to offer a clients a breadth of options that appeal to multiple demographics. We continue to be challenged with providing the best user experience and offering a global array of payment options custom tailored to meet the unique use cases of every client.
What are some new projects for this year?
- daVinci’s Brand Accelerator provides branded engagement during and post payments including videos, rewards, auto enrollments in loyalty and product registration, surveys and more.
- daVinci’s Payment Accelerator delivers virtual prepaid rewards in advance of an action, like visiting a retail location and are activated once desired behavior is achieved.
- daVinci is the first prepaid program manager in North America to issue the Chinese Yuan currency and delivers payments to over 160 countries.
- daVinci opened a London office to support all the work we are doing throughout Europe.
- daVinci conducts research studies on payment behaviors across a spectrum of use cases including shopping demos like Gen Z, Millennial, Women and Men.
How will the online-to-offline commerce industry develop over the next five years?
Our recent shopper studies across a broad spectrum of generations and even gender have found online pre-shop is significantly diminishing decisions actually made at physical presence. Price is and total value is now the number one factor in making a purchase decision, so much so, they will choose richer rebates over instant discounts and name brands have diminished in importance as has retailer preference. Shoppers are more loyal to a brand when thoughtful, surprise savings are offered to them even when those offers are not for the brand. Mobile payment use is up significantly and the majority find more value in a virtual prepaid card sent to their phone, even if directed to spend at a single location, than an instant discount. Five years from now, the best partner loyalty programs will drive the majority of traffic to offline.
Is there anything else you would like CardLinx members to know?