Frequently Asked Questions

What is the CardLinx Forum?

The CardLinx Forum, previously the CardLinx Association, was formed to promote card-linking, card-linked offers (CLO) and online-to-offline (O2O) commerce worldwide. The organization, now a division of the newly launched Digital Commerce Alliance, serves its members—retailers/merchants, banks/financial institutions, card issuers, payment processors and fin-tech organizations—in meeting the needs of consumers looking for easy and rewarding ways to shop and save.

When was the CardLinx Forum formed?

The CardLinx Forum was formed in 2014 and since then has grown to represent 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users.

What does the CardLinx Forum offer members?

The CardLinx Forum offers a host of programs fostering collaboration and development of services and standards to minimize friction for consumer purchases in the card-linking industry, including

  • online/in–person collaborative conferences
  • interactive webinars
  • access to best practices and education
  • standards certification
  • participation in industry technical standards.

Is the CardLinx Forum part of a larger organization?

The CardLinx Forum is now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association created by CardLinx in 2020.

What are the other DCA divisions?

The other two divisions of DCA, in addition to the CardLinx Forum, are the Mobile Wallet Forum and the Financial Data Forum. Each of the three divisions has a single best-practice digital commerce focus. The parent organization, DCA, works in concert with each affiliate, enabling essential strategic collaboration among all members.

Why was DCA created?

The Digital Commerce Alliance was formed to address the growing needs of commerce executives to enable the innovative and measurable experiences consumers demand. It is a spin-off of the CardLinx Association (now the CardLinx Forum), founded in 2014. the CardLinx Forum continues to serve its membership and operates as one of three DCA divisions.

What do each of the divisions offer to their members?

Each of the three subsidiary Digital Commerce Alliance divisions, including the CardLinx Forum, offers programs pertaining to their focus, including online/in–person collaborative conferences, interactive webinars, and access to education, certification, and technical standards.

In addition, the parent organization, DCA, provides services including curated introductions, podcasts, three annual digital commerce forums, plus news and research.

Leaders worldwide from multiple disciplines involved in online and offline commerce, including retail, banking, finance, marketing, technology, are joining the movements DCA empowers.

How much does it cost to join the CardLinx Forum?

The CardLinx Forum’s membership fee is $17,500 per year. View our membership page for more details.

Am I eligible for a discounted membership?

2 Year Discount – All members receive a 10% discount if they select a two year term.

Multi-Membership Discount – Any member that joins more than one division receives a 20% discount on their total membership fee.