GOOGLE PAY RELAUNCHES WITH CARD-LINKED OFFERS
A redesigned Google Pay was launched yesterday. Available in the US on Android and iOS, the updated app expands the payments and commerce ecosystem across a broader range of platforms, devices and payment types. The multinational tech company also announced plans to offer smart banking via FI partnerships. The changes are being made to give consumers more control over their transactions.
Consumer demand for a more streamlined way to track spending, take advantage of offers and manage their money prompted the moves. Google is taking a leadership role in addressing a fragmented financial ecosystem, giving users more insight and control into their transactions. The announcement signals the mainstreaming of digital commerce mainstream, and brings us closer to the reality of smart DDAs.
Personal and professional lives have been upended, yet industry innovation is in full swing. At this CardLinx Conference hear from leaders as they discuss opportunities presented since the pandemic began, including: Online-only card-linked offers that drive e-commerce spending; the convergence of ecommerce and brick-and-mortar shopping to boost consumer satisfaction; and the role delivery is taking in vitalizing merchants large and small.