Honda is the latest carmaker to launch an in-car platform at CES. This year Honda offered demos of Honda Dream Drive in the all-new 2019 Honda Passport at CES from January 8-11, 2019. This latest iteration of Honda Dream Drive includes expanded in-vehicle payment collaboration with MasterCard and PayPal. CardLinx previously reported on MasterCard’s partnership with GM and their in-car payment system OnStar powered by IBM’s Watson. According to the PYMNTS Digital Drive Report in-car commerce is a $230 billion industry, whether through the dashboard or smartphone.
Honda Dream Drive is both voice-activated and touch-enabled, and for commerce options Honda has notable partners such as Grubhub, The Coffee Bean & Tea Leaf, Yelp, Chevron and others. In addition to in-car payments, Honda is also exploring a loyalty rewards program for using Dream Drive.
In an effort to create new value for vehicle ownership and use, Honda Developer Studio is user testing a new points-based rewards program to benefit drivers and passengers for using Honda products and services. Drivers and passengers can earn rewards points for participating in a variety of activities including purchasing services, watching and listening to media, and playing games.
Honda is creating the vehicle experience of the future, but it is not the only one. CardLinx member Dentsu in Japan is also exploring how in-car payments and marketing would work and look like in autonomous vehicles. While in Europe Mercedes Benz and Volkswagen purchased payments companies to keep up with the pace of in-car payments technology. With recent developments into in-car payments and partnerships, card-linking offers and loyalty benefits will find their way to consumers before the end of 2019.