In Card-Linking, New Members

Gamification for Card-Linking

Luckycycle, a world leading innovator in gamifying the checkout experience both in-store and on-line, joins CardLinx. The company has over 50 clients including Carrefour (Europe’s largest retailer), Samsonite and Keihl’s. These customers operate in five countries using the Luckycycle algorithm to add an element of fun to shopping. Rather than offering a generic 10% discount, consumers have the chance to play and have a 1 in 10 chance to win their purchase for free. Companies that use Luckycycle see a 30% increase in click-through rates and a 25% increase in basket size.