Mastercard introduces Identity Check Mobile in Europe to simplify online shopping for millions. Identity Check Mobile uses biometrics, such as a fingerprint or facial recognition through a selfie, to verify a cardholder’s identity for payment. By eliminating the password, biometrics reduces friction for mobile sales transactions and at the same time increases intimacy and closes the gap between brands and consumers. Initially available in 12 European countries, Identity Check Mobile will be rolled out globally throughout 2017.
As a leading innovator in the payments industry, Mastercard is pioneering the use of biometrics. One day, using biometrics for payments will be second nature just as mobile wallets and photo check deposits have gone mainstream.