In Card-Linking, Cars

MasterCard’s MasterPass is included in OnStar GO, a new car-based operating system for General Motors that is being developed by IBM Watson. According to the report, over 2 million 2017 model year GM vehicles will be equipped with OnStar GO to let consumers pay for gas and preorder and pay for coffee from their dashboard. The system will use a network of 4G LTE Wi-Fi hotspots to track driver preferences and enable merchants to push fine-tuned, personalized offers directly to the driver from the dashboard.

Technological advances in the connected car are increasing as the internet of commerce things is moving from the micro (smartphones, wearables, etc.) to the macro (cars and home appliances).