In Member Spotlight, Uncategorized

MEMBER SPOTLIGHT

TUANGO
tuango

Headquarters: Montreal, Quebec, Canada
Founded: 2010
Category: Mid-sized Company
Industry: Daily Deals and E-Commerce

Tuango, one of Canada’s largest daily deal websites, offering daily deals on shows, getaways, spas, restaurants, activities, quality products and more. Tuango leverages the buying power of over 1 million members to approach business owners in order to negotiate exclusive local and national deals.

How does your company fit into the card-linking or online-to-offline commerce ecosystems?

As a daily deals company, promoting merchant offers that are currently redeemed through vouchers for restaurants, spas, activities and other retailers, card-linking is a natural fit and evolution of our model.

Who are you trying to reach?

Our current base of over 1 million members and 300 000 active buyers in Quebec, Canada. Our current base of over 1 million members and 300 000 active buyers in Quebec, Canada.

Our current base of over 1 million members and 300,000 active buyers in Quebec, Canada.

How will your company approach online-to-offline commerce that is new or different?

Card-linking brings ease of use and reduces friction for both merchants and consumers. It gives endless possibilities to merchants for promoting offers that are more personalized, recurring and suit their needs whether it’s to attract new buyers or make customers more loyal.

What are some insights or challenges in implementing of your solution?

We received many positive responses from members such as “The service is easy to use.” or “It is nice that there is no need to bring coupon.” through member questionnaires. Therefore, we think that CLO features of “easy to use” and “no coupon required” are creating a virtuous cycle. On the other hand, there are also feedback such as “It is too much trouble to register.” or “There is no store that I want to use”, so we recognize that improvement of the user interface (UI) and expansion of merchants are important issues. We also received positive responses from merchants as well, saying “It is effective for acquiring new customers.” or “We can visualize the marketing outcome since the success of the program is substantiated with sales numbers”, however, some say it does not have enough of an effect to send customers to the store. We think that increasing recognition and awareness of this service is an urgent task.

What are some insights or challenges in implementing of your solution? 

Working with the large payment networks is challenging. They require a high level of security (which is actually good but a bit cumbersome) and may not respond at the speed we would like to. There is a lack of standardization between them.

What are some new projects for this year?

Card-linked offers is the main project we will be focusing on.

How will the online-to-offline commerce industry develop over the next five years? 

As attribution becomes clearer for merchants, they will be able to test and measure their online marketing efforts more accurately. They will be able to tailor their marketing programs for each customer. Offers will become more targeted and personalized according to their spending behaviour, geographically, depending on time of day, season… “Sending the right offer at the right time using the right channel”.

Is there anything else you would like CardLinx members to know? 

We all have a lot to gain from continuing to evolve this industry, its standards and its functionalities as the usage of card linked offers will keep growing. Tuango

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