In Card-Linking, Financial Services

Connecting with customers

CardLinx member Meniga expands to the US with an office in Boston. A Reykjavík-based company Meniga provides white label financial products and services for banks and advertisers by using data to provide better mobile and online banking experiences for customers and card-linked marketing for additional revenue. With over 40 million customers in 18 countries, Meniga is a pioneer in comprehensive personal finance management.

“The traditional banking model is currently being disrupted by the FinTechs of the world, meaning they need to redefine themselves and improve their roles as a trusted advisor, which is where we come in and help banks on their journey to reconnecting with their customers,” said Viggo Ásgeirsson, chief human resources officer and cofounder of Meniga.