In Card-Linking, Card-Linking (JP), e-Commerce, Online-to-Offline, Payments, Press Release, Retail
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CardLinx members, Sentral, a card-linked merchant rewards gateway for debit transactions and fintech provider myGini, Inc. today announced the launch of their partnership for Debit CLO.

In a press release, the companies announced their agreement and their near-term launch of a new service based on the integration of the myGini app with Sentral’s Debit Link platform. The integration makes it possible for consumers to redeem card-linked offers (CLO) on their debit card whether they pay by PIN or signature, simplifying the consumer experience and increasing revenue for publishers.

According to the press release, the collaboration with Sentral enables myGini to provide financial institutions with a cloud-based, AI-driven loyalty platform that covers payment card transactions on Visa, Mastercard and debit networks in the US. myGini is the first program manager to launch with the Sentral Debit Link platform, with immediate access to the NYCE debit network with other networks to follow. Using Sentral, myGini is able to ensure digital coupons, instant discounts, spend-based points redemptions and other CLO programs marketed to consumers through their network of financial partners are easy for consumers to use.

Learn more by accessing the full release online at http://bit.ly/32h8RCL.

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