In Card-Linking, Card-Linking (JP), Digital Commerce, e-Commerce, E-Linx Flash, Financial Services, Payments
rakuten-

CardLinx member Rakuten announced today that it would launch a bank and card-issuing business in the USA. Rakuten is headquartered in Japan, where it is the number one e-commerce site and has rapidly become a top Japanese card issuer with its Rakuten Card payment card. In the USA, Rakuten owns the leading online-to-online affiliate network and has grown to become a leading online-to-offline affiliate network with RCLON (Rakuten Card-Linked Offer Network). In Europe, Rakuten has already  been a card issuer for several years and also owns the popular social media and messaging app called Viber.

CardLinx Insight:

Rakuten’s announcement confirms the accelerating trend for e-commerce and technology companies to also become meaningful global players in credit cards, payments, and off-line commerce. Earlier this year, Apple announced it would launch its own companion credit card. Facebook also announced a new payment crypto-currency to accompany its popular Facebook and Instagram social media businesses.

The increasing importance of payments to e-commerce and technology businesses is clear. The need for payments and offers is driven by the intense competition to drive digital engagement for consumers.

Meet Rakuten executives at CardLinx East and CardLinx Canada. Register Now!

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