AUGUST 2020
Digital Marketing In a Time of Recession

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MAY 2020
The Secret Weapon for Global Retailers Using Targeted CLO

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The CardLinx Forum introduces the CardLinx Webinar Series

The webinars are complimentary for all CardLinx members. Non-members must pay a registration fee of $99. If you are interested in a membership with the CardLinx Forum please visit our membership page. Register today as space for each webinar is limited!

Please contact [email protected] with questions or if you need additional information.

mark coffey GasBuddy

October

Topic: To Be Announced Soon…

Wednesday, November 17th; 10am – 11am PST

Description: Coming Soon!

Speaker
Mark Coffey, General Manager – GasBuddy

Registration coming soon

Attending Companies

Previous Webinars

October

Win, Win, Win – How Banks, Merchants, and Consumers Win in the CLO Ecosystem

Wednesday, October 20th; 10am – 11am PST

Allie will share Cardlytics’ point of view on the modern card-linked offer marketplace and how it creates value for merchants, customers, and publishers. She will break down insights that have driven the transformation of strategy and technology in the CLO industry and will share how when publishers like banks and neobanks work together, the possibilities are exponential. She will also share how consumers are best served when their offer journeys and bank journeys are closely aligned.

Speaker
Allie Ferguson, VP of Bank Partner Strategy – Cardlytics

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September

Fractional Ownership and the Next Generation of Asset Classes

Wednesday, September 22nd; 9am – 10am PST

Cashback, points, and discounts linked to payment cards are effective ways to drive sales and loyalty. Now a new rewards category is incenting consumers to buy—stocks. Fractional stock rewards let buyers “own” the brands they love, enabling them to grow their wealth, and earn dividends, risk-free. Learn more about how fintech innovation continues to find new ways to drive the customer experience in personal, positive ways.

Speaker
Arash Asady, Chief Executive Officer – Bits of Stock

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August

Payouts Network – The New Age of Disbursements: How Payments are Going Virtual

Wednesday, August 18th; 10:00am – 11:00am PST

What’s the best way to pay employees, suppliers, merchants and customers? In today’s digital economy, cumbersome and costly methods like checks, gift cards and ACH are giving way to the issuance, acceptance and claiming of money in real-time. Learn more about how businesses, financial institutions and consumers worldwide are benefiting from virtual payment processes.

Speaker
Keith Smith, Chief Executive Officer – Payouts Network

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david nelsen Bumped

July

Bumped – How Stock Rewards are Changing the Loyalty Landscape

Wednesday, July 21st; 9:00am – 10:00am PST

2021 has brought the power of Retail Investors (individual consumers who own stocks) to the forefront of national conversations. As brands and financial institutions begin to look at what this surge of ownership means for them, David Nelsen from Bumped will share his insights on how owning even a small piece of a company can change the customer relationship. Join us for the exciting conversation about how stock rewards and ownership can transform loyalty for your company.

Speaker
David Nelsen, Chief Executive Officer / Founder – Bumped

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June

Augeo/Figg – Driving the Next Transaction Through Data, Personalization and Curation

Wednesday, June 23rd; 9:00am – 10:00am PST

What’s it take to motivate shoppers to buy? The ability to deliver personalized customer experiences at scale. Targeted card-linked advertising offers powered by consumer transaction data drive revenue and loyalty. Learn more about how to connect with customers in meaningful ways.

Speakers
David Kristal, Chief Executive Officer – Augeo
Brandon Dols, President – Figg

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May

Affinity Solutions – The Power of Real Time Data for Merchants

Tuesday, May 18th; 10:00am – 11:00am PST

How do marketers, agencies and media organizations meet demand for emotionally resonant experiences that enrich people’s lives? Learn more about how high fidelity signals into consumers’ purchase behavior derived from where, when and how they shop are driving engagement and loyalty.

Speaker
Jonathan Silver, Chief Executive Officer – Affinity Solutions

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lu dong take me pay

April

TakeMe Pay – Empowering Small Business with Innovative Mobile Payments

Tuesday, April 20th; 4:00pm – 5:00pm PST / Wednesday, April 21st; 8:00am – 9:00am Tokyo

By participating in this webinar, you will:

  • Learn the latest trends in mobile payments in Asia, particularly China and Japan
  • Identify how to use mobile payments to drive sales for small merchants, especially restaurants
  • Get the latest insights on the resumption of cross border business travel and tourism

Speaker | Lu Dong, Chief Executive Officer – TakeMe Pay

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jennifer medeiro Rakuten
jack connors google pay

March

Google Pay and Rakuten – The Future of Shopping Smarter

Wednesday, March 24th; 9:00am – 10:00am PST

Learn more about how Rakuten is incentivizing consumers to fill their shopping carts through a new partnership with Google Pay. Now it’s easier than ever for merchants to engage with customers via the offers, rewards and customized, dynamic content that drive sales and build loyalty.

Speakers | Jennifer Medeiros, Senior Director of  Partnerships – Rakuten In Store Network & Jack Connors, Head of Merchant Partnerships – Google Pay

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Ed Edenred

February

Rethinking Benefits: Advance Wages to Relieve Food Insecurity

Wednesday, February 10th; 11:30am – 12:30am PST

How to improve your employee’s satisfaction and financial well-being? Many employers are taking steps to help their workforce navigate these uncertain times of financial insecurity. During this webinar we are going to talk about AnytimePay, a new feature from Edenred Benefits that allows participants to bridge the gap between paychecks, giving them access to food and groceries when they need it most.

Speaker | Ed Fleischmann, Chief Executive Officer – Edenred Benefits

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David Josephs daVinci Payments
Rodney Mason daVinci Payments

January

The Future of Shopping – Men are from Earth and Women are too!

Tuesday, January 12th; 9am-10am PST

While their transaction behaviors were once from Mars and Venus, they’re now meeting in the middle and we will share how and why.

daVinci Payments will share two very recent shopper studies that illustrate the differences and similarities of how Men and Women, shop, and transact.

Speaker | David Josephs, CEO – daVinci Payments
Speaker | Rodney Mason, CMO – daVinci Payments

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Kirsty Rankin Mastercard
Ethan Chuang Mastercard

December

Great Expectations: What’s in Store for Payments and Loyalty in 2021

The rise in eCommerce, the surge of contactless payments and mobile wallets: These industry trends are defining the new normal—and the role loyalty will play as we head into the new year. Learn more about what to expect in 2021 from CardLinx member Kirsty Rankin, senior vice president of product development, data and services at Mastercard.

Speaker | Kirsty Rankin, Senior Vice President of Product Development, Data & Services – Mastercard
Speaker | Ethan Chuang, Vice President, Loyalty Solutions – Mastercard

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Terry McMullen OpenSparkz

November

Using Card-Linked Offers to Reinvent the Mall Experience

Consumers are returning to the mall. Why? Physical efforts by shopping centers (i.e. free parking) to incent shoppers to visit are being complemented by retailers serving up personalized offers linked to a consumer’s credit card. Enhancing both the physical and digital experience is driving a return to centralized places to shop.

Speaker | Terry McMullen, Co-Founder & CEO – OpenSparkz

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Ryan Wuerch Dosh

October

The Future is Frictionless for Consumers and Merchants – The Keys to Rewards Success

Dosh CEO Ryan Wuerch joins Cardlinx CEO Silvio Tavares to take a deep dive into how everyone in the ecosystem – financial institutions, brands, and customers – benefits from a frictionless rewards experience.

Speaker | Ryan Wuerch, Founder & CEO – Dosh

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Mladen Vladic FIS

September

How Will FinTech Change the Way Challenger Banks Reward and Engage Consumers

Financial institutions are facing a challenge when it comes to engaging and retaining consumers. As new competitors are crossing over to the financial arena and providing new and easier experiences, consumers are breaking away from the traditional banking experience. As the leading FinTech company, FIS is uniquely positioned to offer loyalty solutions to all providers of financial services to consumers.

Instead of focusing on card-based rewards, which narrows a FI’s strategy to transactional, providers of financial services should focus on a tailored, holistic relationship rewards strategy. It’s time to implement a loyalty strategy that encourages product growth across the entire product suite and helps increase their overall portfolio. The redemption habits of today’s more sophisticated cardholders underscore a growing preference for cash rewards, “points as currency.” Today’s consumers expect three things from their loyalty programs: personalization, immediacy, and ease of redemption.

Speaker | Mladen Vladic, General Manager of Loyalty – FIS

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Geoff McDonald ContextLink
Neal Bernstein Microsoft
Dan Kimball Yelp

August

Digital Marketing In a Time of Recession

Join us in this month’s webinar to hear from a panel of executives from Yelp, Microsoft and ContextLink to learn what they are doing to help merchants grow through this recession. Panelists include Geoff McDonald – CEO of ContextLink, Neal Bernstein – Senior Director at Microsoft, and Dan Kimball, SVP of Marketing at Yelp. You’ll learn about the impact of Covid19 on each of their representing organizations, the current situation around marketing budgets and the ecosystem, current tools and strategies deemed successful and unsuccessful, performance thus far and hypothesis moving forward.

Speakers:
Geoff McDonald – CEO of ContextLink
Neal Bernstein – Senior Director at Microsoft
Dan Kimball – Senior VP of Marketing at Yelp

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Guy Rect Collinson ValueDynamx

July

The New Age of Digital Loyalty in Travel

Covid 19 has fundamentally changed travel and the airline loyalty miles industry. However, this change has spurred innovation in all sectors of the space. New approaches including card-linking, partnerships with e-commerce, and novel engagement models have spurred new growth. Hear from Guy Deslandes, Head of Global Services at Collinson Valuedynamx, on how Covid19 has impacted airline loyalty programs and how travel will change in new and permanent ways.

Speaker | Guy Deslandes, Loyalty Commerce Specialist – Collinson

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Sarah McCrary GasBuddy

June

Digital Engagement and Mobile Apps – The Keys To Commerce

As consumer spending re-emerges in the recovery phase of Covid-19, mobile apps are driving increased brand awareness and digital engagement. Gasbuddy is a top 5 travel app on the Apple App store and has developed powerful engagement strategies to drive a significant surge in users. In this webinar learn from Gasbuddy CEO, Sarah McCrary:

  • How to engage consumers on mobile
  • How to position your brand as front of mind and top of wallet
  • How to drive increased sales for your goods and services on online and on mobile

Speaker | Sarah McCrary, CEO – GasBuddy

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Carolina Harvey Nichols

May

The Secret Weapon for Global Retailers Using Targeted CLO

Nimble, innovative merchants are deploying novel digital marketing techniques to acquire and reward customers. Card-linked offers have emerged as a unique tool for upscale merchants looking to personalize offers to affluent consumers around the world. Join Harvey Nichols, a leading UK and global merchant, to learn how to implement CLO digital marketing techniques to drive e-commerce sales.

Speaker | Carolina Paradas, Global Affiliate Marketing Manager – Harvey Nichols

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Paul Transunion

April

Changes in Consumer Credit Behavior Through Covid-19

Consumer behavior is changing as lives are impacted by Covid-19. Credit cards were once viewed as discretionary are becoming an essential lifeline by enabling consumers sheltering in place to receive necessary goods and services. Paul Siegfried, Senior Vice President at Transunion, one of the big three credit bureaus, will share insights and analysis about the state of the industry.

Speaker | Paul Siegfried, Senior Vice President – TransUnion

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Carolina Harvey Nichols

May

The Secret Weapon for Global Retailers Using Targeted CLO

Nimble, innovative merchants are deploying novel digital marketing techniques to acquire and reward customers. Card-linked offers have emerged as a unique tool for upscale merchants looking to personalize offers to affluent consumers around the world. Join Harvey Nichols, a leading UK and global merchant, to learn how to implement CLO digital marketing techniques to drive e-commerce sales.

Speaker | Carolina Paradas, Global Affiliate Marketing Manager – Harvey Nichols

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