In Digital Commerce, e-Commerce, E-Linx Flash
Amazon Buys Whole Foods For Over 13 Billion

WorldPay Inks Deal to Enable Amazon Pay

Worldpay one of the top 10 payment acquirers and processors in the US announced a deal to enable Amazon Pay as payment option alongside MasterCard, Discover, Visa and other popular payment methods. Amazon Pay is today primarily used on Amazon and not commonly used outside of that eco-system.

CardLinx Insight

Earlier this week WorldPay agreed to be acquired by CardLinx member company FIS. WordPay’s deal is significant because it signals Amazons intention to be accepted at both online and instore merchants outside of the Amazon eco-system. Amazon is believed to control about 50% of online spending in the US. This deal with Worldpay could extend AmazonPay’s reach into the 90% of in-store spending where it is not currently a significant player.  The move by Amazon is occurring at the same time as instore merchants including Walmart and Target are positioning themselves to compete more with Amazon in its traditional area of strength, online e-commerce.