In Card-Linking, CardLinx Forum, Europe, IoCT

CardLinx’s Zurich Forum brought together leaders in card-linking and O2O to discuss the latest in European trends in digital and mobile commerce that are transforming the face of the consumer shopping experience across all European markets. These technologies include mobile wallets and card-linking. Presentations discussed the importance of reviews for small and mid-sized businesses, the opportunities and challenges for card-linking in Europe and the evolving laws and regulations in the tech space.

Keynote speakers included:

  • Euroweb: Christoph Press, Founder
  • SweetCard: Vasiliy Kuznetsov, CEO
  • Mastercard: Giles Naylor, Senior Managing Counsel Global Businesses Europe


  • Christoph Press, founder of Euroweb, presents “The Relevant Marketing Tool for SMB - It ́s All About Reviews!”